Blog.

What website technical support includes: updates, backups and monitoring, how support differs from development work, which contract formats exist and how to choose a maintenance contractor.

12 November 2026 / tools

What kinds of internal links there are, which direction to place them in, how to word anchors and where to find broken links and pages nothing links to in Webmaster and Search Console.

12 November 2026 / strategy

We compare three ways to run a company’s social media: an in-house specialist, a freelancer and an agency, looking at tasks, control, risks and hidden costs, and how to choose the right format.

11 November 2026 / strategy

What utm tags are made of, how to tag ads, social media, newsletters and qr codes without muddling your reports, and how to carry a tag from the link to the lead in Metrica and your crm.

11 November 2026 / tools

How Google and Yandex treat links, user behaviour, commercial factors, speed and regional relevance, and how to build promotion that brings traffic from both search engines.

10 November 2026 / breakdowns

Where to start, how to divide content pillars by task, how often to post and what to record for each post - and how to see at the end of the month which pillars bring leads.

10 November 2026 / marketing

We compare a business card website with a sales website: who the minimal format suits, what each option usually costs, what a sales site must include and how to choose without rebuilding a year later.

9 November 2026 / strategy

What Yandex and Google do with your meta tags, how to write a page title and description without keyword stuffing or templates, and how to use ctr in Webmaster to see whether the snippet improved.

9 November 2026 / breakdowns

Which visitor actions to count as goals, how to set them up without mistakes and check that they fire - and which Metrica reports show the channels that bring leads.

8 November 2026 / tools

In July Yandex Direct switched to combinatorial ads and tightened moderation; in August it added free call tracking and a “maximum profit” strategy. We look at what this changes when launching campaigns.

7 November 2026 / tools

We show how to split services into separate pages based on demand, build a clear site structure and fill each page so that it brings in customers from search.

6 November 2026 / strategy

Which sections an "about us" page needs, how to write it without clichés, which company details and documents to publish, and why this page matters for search.

5 November 2026 / ux / design

We explain why two pages of the same site take rankings from each other, how to find these conflicts in Yandex Webmaster, and what to choose: merging, separating by intent, or canonical.

4 November 2026 / breakdowns

Where to look for a company's real advantage, how to pack it into a short phrase, test it in ads and show it to customers on the website, in search and on social media.

3 November 2026 / marketing

What erid and ORD are, which social media posts need labeling, who is responsible for the label and the reporting, what violations can cost, and how to build labeling into the launch of every ad campaign.

2 November 2026 / breakdowns

How to add your company to Yandex Business, confirm ownership and fill in the listing so customers find you on Maps and call - and what to do about reviews and rating.

1 November 2026 / tools

From 30 May 2025 a leak costs from three million roubles, a repeat one up to 3% of revenue. We look at which forms, checkboxes and banners on a website count as a violation and what to check in a single evening.

31 October 2026 / breakdowns

How a domain differs from hosting and an SSL certificate, who the site address should be registered to, which hosting to choose, when to renew each service and what access the owner should keep.

30 October 2026 / tools

Which external links help a site in 2026, what Yandex and Google penalize, how to check your link profile, and why a link profile won't hold rankings without page optimization.

29 October 2026 / breakdowns

How to measure seasonal demand in your niche, build a marketing plan for the year, split the budget by month and get your website, search and social media ready for peak sales in advance.

28 October 2026 / strategy

How a contest differs from a giveaway, what advertising law requires, how to write the rules and warn the winner about tax, which mechanics bring in customers, and how to tell whether the campaign paid off.

27 October 2026 / marketing

The signs that a website is due for a redesign, why search traffic often drops after an update, and how to prepare the move to keep rankings, leads and the site's accumulated history.

26 October 2026 / ux / design

Why a site needs Schema.org markup: how it affects snippets in Yandex and Google, what markup a store and a service company need, what search engines have dropped and how to check the code for errors.

23 October 2026 / tools

Unit economics explained with a simple example: which numbers you need, how to find the ceiling on what you pay per customer and per lead, how to compare promotion channels, and which calculation mistakes most often eat into profit.

22 October 2026 / strategy

How to calculate the return on social media in rubles: which numbers to collect, how to tag the source of every lead, which formulas to use for customer cost and payback, and what to do if the channel is losing money.

21 October 2026 / marketing

We explain which stages make up the price of a website, why estimates from different contractors differ, what costs to expect after launch, and what you shouldn't cut corners on during development.

20 October 2026 / breakdowns

We show which sections of Yandex Webmaster are worth opening once a week: diagnostics, indexing, queries and visibility in Alice's answers. Plus a 15-minute check routine.

19 October 2026 / tools

According to Data Insight, three marketplaces took in between ₽500 and ₽600 billion in advertising revenue over the year. We break down what the Wildberries and Ozon listings have turned into and how to work out whether a spot is worth paying for.

18 October 2026 / marketing

How call tracking identifies the source of every call, how the static version differs from the dynamic one, and what ad budget decisions this data lets you make.

16 October 2026 / tools

A step-by-step look at setting up a VK community: name, cover, description, action button, product showcase and messages. Plus a short checklist before launching ads.

15 October 2026 / marketing

We compare 1C-Bitrix, WordPress and website builders: when a paid license pays off, where a free system is enough, and why moving to another cms costs almost as much as a new site.

14 October 2026 / ux / design

We show which signs of a reliable seller Yandex looks for on a commercial website: prices, contacts, company details, delivery and reviews, and how to check your own project through a customer's eyes in half an hour.

13 October 2026 / tools

What to put in a brief for a marketing agency: a goal in numbers, the product, customers, competitors and budget. And what to leave out to get a clear proposal faster.

12 October 2026 / strategy

Shoppers trust a clip shot on a phone more than a studio one, and neural networks have made production almost free. We look at the 2026 figures and put together a scheme: what to shoot, what to generate and where to place it.

11 October 2026 / tools

How to set up a company Telegram channel, what to write about, how often to post and where to get the first thousand real subscribers without fake followers or unnecessary spending.

9 October 2026 / marketing

We explain which sections a website technical specification consists of, how to describe the structure, features, and design, and why a good spec saves money and prevents disputes with the contractor.

8 October 2026 / strategy

A step-by-step look at a contractor's monthly report: which metrics show real results, which only the specialist needs, and which numbers aren't worth your time.

7 October 2026 / breakdowns

82.8 million versus 65.9: VK Video is now the country's biggest video service. We look at what this means for business, which Clips formats appeared in 2026 and how to get reach with no budget.

4 October 2026 / marketing

A week-by-week plan for the first 30 days after a website launch: checking forms and leads, indexing, Yandex Metrica setup, reviewing the first data, fixes, SEO, advertising and support.

29 September 2026 / strategy

Advertising has appeared in Yandex neural answers, which already account for 30% of the largest banks’ ad impressions. We look at how the auction selects ads, why 93% of impressions belong to three companies and where there is room for everyone else.

26 September 2026 / marketing

Where a website's mobile version loses customers: text, buttons, forms, speed and pop-ups. What to check on a real phone and which mistakes to fix first.

24 September 2026 / ux / design

Four story mechanics that lead a follower to a purchase: warm-up, engagement, proof and a call to action. What to show and say, how often to post and which mistakes to avoid.

20 September 2026 / marketing

Seven reasons SEO brings no leads: wrong queries, technical issues, empty content, no links, too little time, an inconvenient site and contractor promises. How to check each one and what to fix.

18 September 2026 / breakdowns

After the Telegram ad ban, budgets flowed into MAX. We look at audience figures, placement formats and prices - and say honestly who the messenger already works for and who it does not yet.

17 September 2026 / tools

How to check website speed in PageSpeed, Lighthouse and Yandex Metrica, what LCP, INP and CLS mean, what slows pages down and which steps speed up a site without extra spending.

15 September 2026 / ux / design

A step-by-step breakdown of on-page website optimization: headings, meta tags, page structure, keywords, internal linking and markup. Plus common mistakes that keep a page from reaching the top.

13 September 2026 / tools

Five sources of ideas for Reels and Shorts when it seems there is nothing to film: processes, people, answers to questions, useful tips and trends. Plus how to shoot with no budget and which mistakes to avoid.

11 September 2026 / marketing

Runet Rating forecasts the first contraction of the digital services market in years. We look at which segments are falling hardest, why post-payment has become the norm and how to redistribute budget towards the channels that can be measured.

9 September 2026 / strategy

A step-by-step SEO plan for an online store: catalog structure, categories, product cards, filters, pagination and the technical side. We cover where to start and which fixes bring the first rankings fastest.

8 September 2026 / strategy

A step-by-step technical website audit: indexing, duplicates, loading speed, the mobile version, broken links and security. We cover what to check first and in what order to fix errors.

4 September 2026 / tools

In a chat with Alice ai you can already call a taxi and order groceries without opening a single website. We break down how an agent picks a supplier, what it reads instead of your homepage and how to prepare your catalogue before this goes mainstream.

2 September 2026 / breakdowns

What SEO is in plain words: how search engines find, index and rank websites, how organic results differ from ads, which myths get in the way and where to start.

1 September 2026 / breakdowns

The moratorium on fines for advertising in Telegram expires on 31 December 2026. We break down exactly what is banned, what remains legal and where to move the budget without losing the audience.

24 August 2026 / strategy

The website is built, ads are running, and there are no leads. We look at how to pin down the problem in one evening with Metrica data and why a redesign should be the very last step.

19 August 2026 / tools

Rankings grow, but clicks fall: search answers on its own. We look at which queries really lose clicks, where the panic is overstated, and what to do about it.

13 August 2026 / marketing

Some advertising does not move the shopping basket - it moves the brand in a person's mind. We look at why a business needs it, when to take it on and how to measure the result.

1 October 2025 / breakdowns · cases · ux / design

Five tactics that produce visible numbers and almost no sales. We break down why people keep doing them out of habit and what each one should be replaced with.

25 September 2025 / tools

A plan written in January may, by April, describe conditions that no longer exist. We look at how to restructure marketing quickly without losing leads along the way.

15 September 2025 / strategy

Good usability goes unnoticed: the visitor simply reaches the enquiry form. We look at how to test a website with data and which obstacles to remove first.

10 September 2025 / ux / design

“500 enquiries in a week” and “first place in search” are sales tactics, not forecasts. We look at how a working metric differs from a promise and what to agree on at the start.

4 September 2025 / breakdowns

The image of a specialist with a laptop by the pool gets in the way of both sides. We look at how remote work really operates and what a business should look at when choosing.

29 August 2025 / strategy

Being everywhere is the most expensive strategy. We look at the strengths of four Russian platforms and how to choose your main one for your product and audience.

25 August 2025 / strategy

When there are dozens of important indicators, the team pulls the project in different directions. We break down how to choose a single guiding metric and why likes don't qualify.

19 August 2025 / breakdowns

A button with no feedback gets pressed twice. We break down what motion in an interface is for, where it does harm and where to start on your own site.

15 August 2025 / ux / design

Between “the budget has gone” and “the report has arrived”, the client usually has no idea what is happening. We explain the five stages of a project through familiar film analogies.

12 August 2025 / breakdowns

More marketing material comes out than anyone can read. We break down how to tell useful from noisy and turn what you read into testable hypotheses.

31 July 2025 / breakdowns

Logos in a portfolio say nothing about the quality of the work. We break down the signs that separate an agency accountable for results from a pretty presentation.

13 June 2025 / breakdowns

Customer photos are more convincing than a studio shoot. We look at how to start collecting material from your audience, what to plan for in advance and how to measure the result.

6 May 2025 / marketing

The subject slides easily into empty claims. We look at which steps are open to a small company, how to talk about them concretely and why some of them are simply profitable.

1 May 2025 / strategy

A camera that recognises a visitor is biometrics, which means written consent. We break down what you can do without it and which tasks it actually solves.

29 April 2025 / breakdowns

A customer writes in the evening - they get an answer; the same question is asked a hundred times - it is answered without an employee. We break down where bots help and where they get in the way.

24 April 2025 / tools

People hand over their phone number and payment details only to those they trust. We break down what to protect first, what the law requires and what to do after a breach.

22 April 2025 / breakdowns

Sensors take readings continuously, but the volume of data brings no benefit by itself. We look at applications for small business and a six-step implementation order.

17 April 2025 / breakdowns · ux / design

Testing an idea by calculation is cheaper than testing it with paid traffic. We look at what an audience model is, when it is useful and why it is usually too early for small businesses.

15 April 2025 / breakdowns

Points, levels and challenges make people come back - but only if they need the product anyway. We look at which mechanics work and where they most often fall down.

10 April 2025 / marketing

On a phone people look in snatches and leave within seconds. We look at what has to work first and why it is too early to count on fast networks.

3 April 2025 / marketing

An algorithm revises bids at every auction, a specialist once a day. We break down where automation wins, where it gets in the way and what remains human work.

1 April 2025 / tools

Biometrics in ux means two different things: convenient login and reaction research. We break down which of them a business actually needs and how to get the same result for less.

27 March 2025 / ux / design

A virtual shop that two people visit a week is a press release, not a sales channel. We look at when the format is justified and what to replace it with for less.

25 March 2025 / breakdowns

People say they choose on price, yet their gaze on the shelf lingers on something else. We look at what neuromarketing studies and which of it is useful to business.

20 March 2025 / breakdowns

Colour is read before the text and sets the feel of a company. We break down how to put a palette together, why the red-button myth doesn't work and what to check before launch.

18 March 2025 / ux / design

The technology gets a lot of noise, but it has not yet become a small-business tool. We look at where it genuinely applies and what to do with your data instead of waiting.

13 March 2025 / breakdowns

“Not sure it will suit me” is an objection that neither photos nor descriptions remove. We look at how a phone camera closes it and what it really costs.

11 March 2025 / breakdowns

Customer data is a tool and a risk at the same time. We look at where the line of the acceptable lies, what the law requires and why collecting data just in case does not pay.

6 March 2025 / breakdowns

A technology that lets you not take anyone’s word for it. We break down which marketing tasks it really covers and why most companies have no use for it yet.

4 March 2025 / breakdowns

Putting a name into an email is not yet personalisation. We break down which customer data actually works and what to do while there is not enough of it for algorithms.

27 February 2025 / marketing

Followers have to be won over every single time; community members come back on their own. We break down what makes a living community and how to tell it is working.

25 February 2025 / marketing

Chasing every trend is a way to get a beautiful site that's awkward to use. We break down the directions that bring practical benefit, not just looks.

20 February 2025 / ux / design

There are dozens of channels, and almost all of them make money for someone. We look at how to pick yours and test them so that the result can actually be counted.

18 February 2025 / strategy

Without data, “the ads are working” is an opinion. We look at which metrics to track, how to link leads to sales and why the reports you have set up are often useless.

13 February 2025 / tools

A new market isn't necessarily another country: more often it's the next city over or a different segment. We break down the order of entry and the mistakes that cost the most.

11 February 2025 / strategy

A beautiful site and a usable site are different things, and they break in different ways. We break down how ux differs from ui, how it shows up in enquiries and what to check with no budget.

6 February 2025 / ux / design

In search, people look for you themselves; on social media you go to someone who was scrolling their feed. We break down how to build an audience, write an ad and avoid burning the budget.

4 February 2025 / marketing

it isn't the format that engages but a reason to respond. We break down where it comes from: the addressee, the story, the hook, the visuals and a call to action the reader isn't afraid to act on.

30 January 2025 / marketing

Some of your tools already run on machine learning, just without the big name. We look at which tasks algorithms take over and which stay with people.

28 January 2025 / tools

Emails go out by themselves, enquiries do not get lost, the report arrives on Mondays. We break down what automation really takes on and what you will have to describe by hand.

21 January 2025 / tools

Email is the only channel where the list belongs to you. We look at how to build it honestly, what to write about, which sequences to set up and why open rate is not the main metric.

16 January 2025 / marketing

A brand is built not from a logo but from decisions: who you help, how you differ and how you speak. We walk through the order of work for a small company.

14 January 2025 / strategy

Video shows what is hard to describe in words. We break down which goal a clip starts from, what matters more than the camera on a shoot and why views are the worst metric of all.

9 January 2025 / marketing

roi shows whether you earned on your investment or lost. We break down the formula, what to gather before calculating and why returns are usually lost somewhere other than advertising.

7 January 2025 / breakdowns

People read trend lists for one question: are we falling behind. We break down the durable directions and explain why none of them replaces the basics.

2 January 2025 / breakdowns

Posts go out, but social media brings no sales. We break down the five mistakes that most often keep an account stuck and show how each one looks from the customer's side.

26 December 2024 / marketing

With ads you rent attention; with SEO you build an asset. We look at the strengths and weaknesses of both channels, the cost per lead and what to launch first.

24 December 2024 / marketing

Traffic is not a goal in itself: what matters is who arrives. We break down acquisition channels, where to start and why more visitors don't always mean more enquiries.

19 December 2024 / marketing

A small company's strategy fits on two pages. We break down what should be in them and why launching channels before this conversation usually leads nowhere.

17 December 2024 / strategy

Turnkey means one team answers for the result, not three contractors. We break down the stages of the work, the site formats and what affects timelines and cost.

12 December 2024 / ux / design

In local search, a listing on maps often brings more enquiries than a website. We look at what to fill in, how to collect reviews and how to measure results.

5 December 2024 / marketing

Creativity is not a decoration for advertising but a way to move the conversation away from price. We look at how an idea is born, how to select it and how to measure what seems unmeasurable.

3 December 2024 / marketing

Without a strategy, content comes out as an afterthought and builds up nothing. We walk through five steps: goal, audience, topics and formats, calendar and measuring the result.

26 November 2024 / strategy

Audience size is not the main criterion for choosing a creator. We look at how to vet an influencer before paying, what to agree in advance and which metrics to use to measure the return.

7 November 2024 / marketing

Profit and cash in the bank are different things, and confusing them costs more than anything else. We walk through accounting, budgeting, metrics and ad spend in order.

8 October 2024 / strategy

Company culture is how people behave when the boss isn't looking. We break down how it forms on its own and what you can do about it deliberately.

3 October 2024 / strategy

Connections are the cheapest source of clients for a small company: they need no budget, but they do need regularity. We break down how it works, step by step.

24 September 2024 / strategy

Team management is usually understood as control, but control is a consequence. We look at goals, communication, development, recognition and the main destroyers of trust.

20 September 2024 / strategy

A personal brand removes some objections before you ever speak to a client. We look at where to start, what to publish and how not to tie the whole business to one person.

10 September 2024 / strategy

The search engine judges a site by its mobile version, so a site that is awkward on a phone loses rankings across the board. We look at what to check and where to start the fixes.

15 August 2024 / ux / design

Engagement is the main quality signal for the algorithms. We look at how to measure it, why it drops after giveaways and which formats bring follower activity back.

13 August 2024 / marketing

An A/B test ends the argument about which headline is better: half the visitors see one version, half see the other. We walk through five steps and typical measurement mistakes.

6 August 2024 / tools

Keywords determine which pages your website will have and what each of them is about. We go step by step: where to get queries, what to filter out and how to map them to pages.

22 July 2024 / marketing

Competitor analysis is not for copying but for finding the free space in the market. We break down what to look at, which tools to use and how to turn it into decisions.

19 July 2024 / strategy

Reviews are the only part of your reputation you don't write yourself. We look at where to collect them, how to ask, what to do with negative feedback and how to use them in marketing.

15 July 2024 / marketing

A “submit” button describes the mechanics of a click, not the result. We look at how to word a call to action, where to put it and how to test the wording.

12 July 2024 / ux / design

On a small budget, one wasted week means there is nothing left to test the hypothesis with. We look at how to launch advertising narrowly and expand only on results.

8 July 2024 / marketing

The main change of the decade is not social media or video but the arrival of numbers. We break down what has changed in marketing and what conclusions follow from it today.

5 July 2024 / breakdowns

Bots and junk placements can fake a visit, but they cannot fake interest. We look at how to spot fraud in reports and how to cut it off in the settings.

5 June 2024 / marketing

Silence reads as confirming the accusations. We look at how to tell a genuine complaint from an attack, how to build a reply and what to do before the crisis begins.

4 June 2024 / marketing

A person is not looking for a product but for a change in their state. We break down how to understand your audience's motives, what to do with them in advertising and where manipulation begins.

17 May 2024 / breakdowns

A website is not there just to exist: its job is to explain, convince and lead to an enquiry. We look at the elements that make up that chain.

16 May 2024 / ux / design

A company's online reputation exists whether or not you manage it. We look at what this work consists of, where it starts and what delivers results.

15 May 2024 / marketing

ai is good at the generic and bad at the unique. We look at which part of the work to hand over to it, what to check by hand and why smooth text does not mean good text.

1 April 2024 / tools

Someone who came on a friend's recommendation needs no convincing. We look at how to get more referrals and why you can't grow on them alone.

15 March 2024 / marketing

Raising the order value of people who already buy is usually easier and cheaper than growing the flow of enquiries. We look at how it is done and where it is easy to overdo it.

14 March 2024 / marketing

The site exists, but search can't find it. We break down five technical reasons that drag site visibility down, how to check each one and what to do if the tech side is fine.

13 March 2024 / marketing

In written messages there is no intonation - only the text is left, and a single phrase can kill a deal. We break down typical mistakes in talking to customers and what to do instead.

22 February 2024 / marketing

Paying for advertising and changing nothing inside the company does not work. We look at why product and service determine the return on promotion and how to find the weak link.

21 February 2024 / strategy

People come here to buy, not to browse. We break down which companies the platform suits, what decides a listing's success and when it makes sense to pay for promotion.

10 February 2024 / marketing

Ads are running, enquiries are coming in, yet revenue isn't growing. We break down why this happens when marketing and sales measure their results on different scales and against different goals.

9 February 2024 / strategy

A person sends an enquiry to two or three clinics at once and books with whoever answered first and most clearly. We break down where enquiries get lost and what to do about it.

2 December 2023 / cases

A patient is not looking for a description of services but for answers to two questions: can they come here and how soon will they be seen. We look at what stops clinic websites from answering them.

1 December 2023 / cases

The familiar platforms have closed and bids on the remaining ones have risen. We look at exactly what is banned, where the audience has moved and what to build promotion from now.

30 November 2023 / marketing

“Advertising doesn’t work” is a conclusion, not a diagnosis. We trace the chain from impression to the manager’s call and show where clients are lost most often.

29 November 2023 / ux / design · marketing

While there are few customers, a manager's memory and a couple of spreadsheets are enough. We look at when that stops being enough and what a crm system really gives a company.

28 November 2023 / tools

Traffic is coming in but there are no enquiries - more often than not the problem is not the ads but the landing page itself. We go through the typical landing page mistakes and what to do about each.

28 March 2023 / ux / design

The owner is doing everything themselves again, even though they hired people for exactly that. We look at the internal and external causes and a step-by-step order for handing over tasks, without rushing.

22 June 2022 / strategy

The word “promotion” hides six different lines of work. We break down what an agency takes on, what you shouldn't expect from it and how to judge the results.

21 June 2022 / breakdowns

A calm state of mind for the owner is not about wellbeing but about the quality of decisions. We look at the signs of burnout, emergency measures and working with the team's mood.

20 June 2022 / strategy

A landing page solves one task; a multi-page website holds the whole picture of the business and works for search. We break down how they differ and which to choose for your task.

19 June 2022 / ux / design

A company invests in advertising, gets one purchase and loses sight of the person. We look at why bringing a customer back costs less and how to build that process.

18 June 2022 / marketing