SERVICE /11 · SINCE 2015
We take over the role of an in-house marketer: managing all contractors, the budget and reporting - without hiring
WE ARE NOT ONE MORE CONTRACTOR IN THE LINE, BUT THE MANAGEMENT LAYER ABOVE THEM. YOU GET ONE POINT OF RESPONSIBILITY FOR ALL MARKETING AND ONE PICTURE: HOW MUCH WENT IN, WHERE CLIENTS CAME FROM AND WHAT WE DO NEXT
APPROACH
Businesses often already have contractors: one runs paid search, another does SEO, a third handles social media. Each reports on their own part, and nobody sees the whole picture. We step in above the contractors and take on what nobody does: management, control and budget decisions
We work as your marketing department, just outside your staff: we set tasks for contractors, accept their work, consolidate the numbers and move money to where it brings clients.
Tasks, deadlines and quality of every contractor's work - under our daily control
Data from all channels, the call centre and services - in one report the owner can read
We move money between channels based on real enquiries, not on gut feeling
WHO IT IS FOR
The service fits when marketing already exists, but nobody manages it as a whole
01
Paid search, SEO, social media and the website sit with different contractors. Each says everything is fine, yet enquiries do not grow
02
Money goes into advertising every month, but nobody can say which channel brings clients and which just spends the budget
03
You need a head-of-marketing level person, while hiring, onboarding and replacing them take months
04
The budget has to be split between services and locations, with seasonal demand and capacity in mind - this no longer works by hand
TRUSTED BY
CASE
Eight clinics, an in-house call centre and five contractors, each reporting in their own format. The clinic came for an audit of advertising and SEO and stayed with an outsourced marketer: we kept the contractors and stepped in above them - brought all sources into end-to-end analytics, introduced unified reporting and started reallocating the budget by results
+46%
Target enquiries per month: 879 → 1,280 (September 2023 → February 2024)
-28%
Cost per target enquiry over the same period
6 → 140
Enquiries per month from Yandex Maps on the same budget
5
Contractors under daily control, 8 sources in end-to-end analytics
COMPARISON
| In-house marketer | Separate contractors | epic name. as outsourced marketer | |
|---|---|---|---|
| Responsibility for the overall result | One person | Each has their own area, nobody owns the whole | A team responsible for all marketing |
| Expertise | Strong in one or two areas | Deep, but only in their channel | Paid search, targeting, SEO and analytics in one team |
| Quality control | If their skills allow | The contractor checks themselves | External control and sign-off of every task |
| Reporting | In their own format | Everyone has their own report, impossible to compare | One report across all channels and sources |
| Vacation, sick leave, resignation | Work stops | - | The team keeps working without pauses |
| Taxes, workplace, hiring | On you | - | Not needed: we work under a contract |
COST
You are not paying for one more service in the line of contractors. You pay for managing all marketing: contractor control, one picture across channels and decisions that cut costs and bring more clients.
WHAT THE PRICE DEPENDS ON
01
How many contractors and sources need control: paid search, targeting, SEO, social media, maps, offline
02
Number of branches, areas and services to plan budget and demand for
03
Whether a CRM, call tracking and source tagging exist or end-to-end analytics has to be built from scratch
04
Control and reporting only, or also running some channels with our own team
05
We start by reviewing your current marketing and contractors: this shows how much work lies ahead and where money is lost
FORMATS
Fits when you want an outside view of your marketing: what contractors do, where money is lost and where to start changing things
on request
We manage your contractors and are responsible for the overall marketing result. You do not have to change contractors - the management model changes
on request
On top of management we add running channels with our team - where a contractor falls short or there is none
on request
THE EXACT PRICE IS SET AFTER REVIEWING YOUR MARKETING AND CONTRACTORS
We will look at your channels, contractors, reporting and how enquiries are counted today. Then we will suggest a format: an audit, an outsourced marketer or a turnkey marketing department
WHAT'S INCLUDED
01
We follow the work of all contractors every day: paid search, SEO, social media, website support. We set tasks and accept results
02
Paid search and social media - monthly, website SEO - quarterly. We catch mistakes before they eat the budget
03
We connect ads, calls, requests and the CRM: every enquiry gets a source, every contractor a measurable result
04
We bring data from contractors, the call centre and services into one report instead of five different ones
05
We fix point a and build a plan to point b for a month, a quarter, half a year and a year. We agree media plans with contractors
06
We allocate the ad budget between sources by their efficiency, with seasonal demand and branch capacity in mind
07
We add what brings clients and remove what only spends money
08
We prepare offers, banners and promotions and hand them over to contractors
09
We track mentions of the company in the top 20 of Yandex and Google and what clients see
10
We check that recommendations reach the ad accounts and the website instead of staying in a document
REPORTING
One format for all channels - so numbers can be compared with each other and between periods
WEEK
What contractors did, how many enquiries came by channel, what needs a decision now
MONTH
Enquiries, target and non-target, cost per enquiry for each source, plan completion
QUARTER
Which channels we strengthen or switch off and how we reallocate the budget for the next quarter
YEAR
Results of the year by channel and service, seasonal demand and the marketing plan for next year
HOW WE WORK
01 / 04
We review advertising, SEO, social media, the CRM and contractors' work. We fix point a: where money and enquiries are lost
02 / 04
We build a plan to point b and set up enquiry tracking: CRM, call tracking, tags on all sources
03 / 04
We set tasks for contractors, control execution, hold calls and compile unified reporting
04 / 04
We reallocate the budget by results, launch new channels and switch off those that do not work
FAQ
No. In the Megadent case the clinic kept its contractors - the management model changed, not the people. If a contractor falls short, we will suggest a replacement or take the channel over.
You get a team, not one person: a marketer, paid search and targeting specialists and a project manager. Work does not stop for vacations or resignations, and you need no hiring, workplace or taxes.
Weekly - operationally, monthly - a channel summary, quarterly we adjust the plan and once a year we sum up and build the strategy. Plus regular calls with management.
With an audit of your current marketing and contractors. It shows where money is lost and gives a basis for the work plan.
We will set up enquiry tracking: connect a CRM and call tracking and tag the sources. Without it, the budget can only be managed by gut feeling.
Yes. Megadent is a clinic chain in Tyumen, and the work is remote: calls, shared documents and unified reporting.
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