FULL-SERVICE DIGITAL AGENCY
RU

SERVICE /09 · SINCE 2015

Healthcare solutions.

We build a flow of first-time patients for clinics: a website with booking, ads, SEO and reputation — in line with medical advertising rules

HEALTHCARE IS OUR CORE SPECIALISATION: DENTAL, MULTI-SPECIALTY AND EYE CLINICS, COSMETOLOGY. WE KNOW HOW THE FUNNEL “SEARCH → BOOKING → CHAIR” WORKS, AND WE MEASURE RESULTS IN PATIENTS, NOT CLICKS

See cases

APPROACH

We measure results in patients, not in clicks and rankings.

A patient chooses a clinic by its doctors, reviews, prices and how easy it is to book. We work with the whole chain: from what they see in search and on maps to the call and the first appointment

We build clinic marketing as a system: website and booking, ads and SEO, reputation and analytics all the way to the chair.

Patient journey

Search, maps, reviews, website, booking — every touchpoint leads to an appointment

Medical advertising rules

We follow the advertising law and the requirements for medical organisations' websites

Analytics to the chair

We link requests to bookings and appointments instead of counting clicks

TRUSTED BY

VitaGroupMedTorg 21Mendeleev dental clinicsSamokatDynasty of Doctors dental clinicsKIL medical groupImplant Profi dental clinicsBarlineDentika dental clinicsCenter Pereezd moving companyImplant Clinic dental clinicsTopRent car rentalMegadent dental clinicsRussian Song theatreSpas dental clinicsAttorney Yuri ArutyunovSDS Clinic dental clinicsAlfamedexRE:clinic preventive medicine clinicMezhregionstroy construction companyWorld Vision eye clinicTochnye Resheniya law firmAlfa Health CenterGPK GranitGurman-Guru

APPROACH

How it works.

The principles we build the service on.

brought an eye clinic patients worth 11 million roubles in 2 months.EYE CLINIC · REVENUE FROM ADS IN 2 MONTHSBEFORE: WAS COMPARING CONTRACTORSAFTER: 876 LEADS, 11 MILLION ROUBLES IN 2 MONTHSgrew a dental clinic's revenue 5x with integrated promotion.DENTAL CLINIC PROMOTION · CLINIC REVENUE OVER 1.5 YEARSBEFORE: 4 CHAIRS AND 1.5 MILLION ROUBLES A MONTHAFTER: 8–9 MILLION ROUBLES A MONTH, 144 MILLION IN 1.5 YEARS

COST

What clinic marketing costs —and what you pay for.

You don't pay for the number of tasks or for reports. You pay for a patient acquisition system: website and booking, ads, search, reputation and analytics that together fill the doctors' schedules.

WHAT THE COST DEPENDS ON

01

Size of the clinic

A single clinic or a chain, the number of specialties, doctors and branches, whether there is a mis and a current website

02

Competition in the area and niche

Dentistry, cosmetology and multi-specialty centres in Moscow are among the most competitive niches in ads and search

03

Goals

Opening a clinic, filling new specialties, growing the average bill, reputation or the full marketing cycle

04

Format of work

A single task (website, ads, SEO) or full-service support of the clinic by one team

05

Implementation and support

We don't stop at recommendations: we set up booking, integrations and analytics, train the front desk and keep running the project

FORMATS

SEO promotion formats.

01FOR A NEW CLINIC OR A SINGLE SPECIALTY

Start. For a new clinic or a single specialty

For clinics that need to quickly launch a flow of first-time patients: a landing page or a website with booking, ads and basic analytics

  • WHAT'S INCLUDED:
  • Analysis of demand, competitors and prices in the area
  • A website or a landing page with online booking
  • Yandex Direct ads that comply with medical advertising rules
  • Listings on Yandex Maps and 2GIS
  • Yandex Metrica, call tracking and goals
  • Monthly report on requests and bookings

from $1,800 / mo

02FOR A RUNNING CLINIC THAT NEEDS TO GROW

Growth. For a running clinic that needs to grow

A format for clinics that need steady growth in bookings: ads, SEO, reputation and content work as one system with shared analytics

  • WHAT'S INCLUDED:
  • Everything from the “start” format
  • SEO promotion by specialties and doctors
  • Ad management and optimisation for bookings
  • Reviews and ratings on maps
  • Content: doctor, service and price pages, special offers
  • A Telegram bot or widget for booking and reminders
  • Regular analytics down to the first appointment

from $3,600 / mo

03FOR CHAINS AND MULTI-SPECIALTY CENTRES

Enterprise. For chains and multi-specialty centres

A comprehensive format for chains and large clinics: a single strategy across branches and specialties, end-to-end analytics with the mis and a dedicated team

  • WHAT'S INCLUDED:
  • Marketing strategy by branches and specialties
  • A chain website with mis integration and online booking
  • Ads, SEO, maps and reputation in one system
  • SMM and content for doctors and the clinic brand
  • End-to-end analytics: request → booking → appointment → revenue
  • CRM marketing: reminders, repeat appointments, mailings
  • KPI control and regular strategy sessions

from $7,500 / mo

THE EXACT PRICE IS SET AFTER A REVIEW OF THE CLINIC, ITS SPECIALTIES AND CURRENT MARKETING

We will study your website, ads, maps and reviews, demand by specialty and the competitors in your area. Then we will propose a format: a single task or full-service support of the clinic

WHAT'S INCLUDED

What healthcare solutions include.

01

Audit and strategy

We analyse demand by specialty, competitors, the website, ads, maps and reviews. We define where first-time patients will come from and what stops them from booking

02

Website and online booking

A clinic website with doctor, service and price pages, online booking and mis integration — plus the information medical organisations are required to publish

03

Ads and SEO

Yandex Direct, maps and search promotion by specialties and doctors in line with medical advertising requirements

04

Reputation and reviews

Ratings on Yandex Maps, 2GIS and review sites, replies on behalf of the clinic, collecting reviews from happy patients

05

Bots and CRM marketing

Telegram bots for booking and reminders, mailings about repeat appointments and special offers, work with the patient base

06

Analytics to the chair

We link requests, calls and bookings to appointments and revenue to see the real return of every channel

HOW WE WORK

How we work.

01.

Audit and strategy.

We study the clinic, its specialties, competitors and the patient journey. We draw up an acquisition plan

02.

Contract and kick-off.

We fix kpis in bookings and patients, deadlines and transparent terms

03.

Launch and work.

We launch the website, ads, SEO and reputation, and set up analytics down to the appointment

04.

Reports and growth.

We analyse bookings and revenue by channel and scale what fills the doctors' schedules

FAQ

FAQ.

Dental clinics and dental chains, multi-specialty and eye clinics, cosmetology and hardware cosmetology, medical equipment suppliers. See our healthcare cases — they have real numbers.

Yes. Advertising of medical services is regulated by the advertising law, and a medical organisation's website must contain mandatory information: the licence, the list of services, prices and details of the doctors. We build this into the site structure and the ads so that campaigns are not rejected.

Yes, if your mis has an API or a booking widget. At the start we check what your system can do and choose the integration method; otherwise we use a booking form that passes the request to the front desk and the CRM.

By bookings and first appointments, not by clicks. We set up call tracking, goals and request transfer to the CRM, and where possible cross-check with mis data — so it is clear which channel really fills the doctors' schedules.

From ads — once the campaigns are launched and the first data comes in; from SEO and reputation — cumulatively, over several months of systematic work. We will give a more precise estimate after auditing the clinic and the area.

Yes, we work monthly and by stages according to the approved plan.

Still have questions? We mayalready know the answer

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