SERVICE /06 · SINCE 2015

Reputation management.

We manage what clients find about you: reviews, maps, search results, publications and AI answers

BEFORE BUYING, A CLIENT CHECKS THE BRAND IN SEARCH, ON MAPS AND IN REVIEWS — AND INCREASINGLY ASKS AN AI ASSISTANT. WE MAKE SURE THAT AT EVERY ONE OF THESE POINTS THEY SEE AN HONEST AND STRONG PICTURE

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APPROACH

We manage what a client sees about the brand before making a decision.

Reputation is more than one rating. Search, reviews, publications, mentions and the company's replies build trust before the first contact

We build reputation management as a system: from monitoring and ORM to PR and a stable information field.

ORM and reviews

Reviews, ratings and the brand's response to feedback under control

Search and AI

We analyse what a client sees in search results and in AI assistants' answers

PR and mentions

We build the brand's presence in relevant media and sources

TRUSTED BY

APPROACH

How it works.

The principles we build the service on.

All cases for this service

we built a clinic's reputation work around its rating, reviews and search results.HEALTHCARE / ORM · WE MANAGE NOT A SINGLE REVIEW BUT THE WHOLE CHAIN OF CHOICEHOW TRUST IS BUILTBEFORE: NEGATIVITY ONLINE WAS HURTING TRUST IN THE CLINICAFTER: A 4.8 RATING AND SYSTEMATIC WORK WITH FEEDBACKSEARCHMAPSREVIEWSTRUST

we extend the brand's presence beyond its own website and social media.B2B / PR · WE SHAPE AN INFORMATION ENVIRONMENT THAT STRENGTHENS TRUST IN THE BRANDTHE BRAND'S INFORMATION FIELDBEFORE: THE BRAND ONLY SPEAKS FOR ITSELFSYSTEM: EXPERTISE AND MENTIONS IN EXTERNAL SOURCESEXPERTISEPUBLICATIONSMENTIONSTRUST

COST

What reputation management costs — and what you pay for.

You don't pay for the number of reviews and publications. You pay for systematic work with reputation: monitoring of the information field, platforms and maps, search results, feedback and the brand's PR presence.

WHAT THE COST DEPENDS ON

Scale of the information field

The number of brands, branches, products and platforms where presence needs to be controlled

Current state of reputation

Ratings, reviews, negative mentions, search results and the brand's existing digital footprint

ORM and PR tasks

Reviews and maps, search results, ratings, publications, expertise, external mentions, reputation in AI answers

Work format

One-off work on a specific situation or ongoing support of reputation and the information field

Monitoring and support

Reputation doesn't end with one publication or reply. We track new mentions, reviews and changes in search results, react to significant signals and adjust the work

FORMATS

Reputation management formats.

01FOR WORKING WITH REVIEWS AND ONLINE REPUTATION

ORM. For working with reviews and online reputation

For companies that need to take control of their digital reputation: understand what clients see, work with feedback systematically and reduce reputational risks

WHAT'S INCLUDED:
Reputation audit
Monitoring of reviews and mentions
Replies to reviews on behalf of the brand
Work with ratings on maps and review sites
Analysis of brand search results
Appealing reviews that violate platform rules
Regular analytics

from $1,800 / mo

02FOR SYSTEMATIC BRAND REPUTATION MANAGEMENT

ORM + PR. For systematic brand reputation management

The main format for companies that want not only to respond to the existing information field but also to shape it: expert content, publications and external mentions

WHAT'S INCLUDED:
Everything from the ORM format
Reputation strategy
PR content and newsworthy stories
Expert publications in media and on platforms
Brand mention management
Brand search results (serm)
Reputation in AI answers
Information field monitoring and strategy adjustment

from $3,600 / mo

03FOR GROWING THE BRAND'S EXTERNAL PRESENCE

PR. For growing the brand's external presence

For companies that need to go beyond their own channels and strengthen their expertise and brand presence in relevant external sources

WHAT'S INCLUDED:
Information field analysis
PR strategy and positioning
Finding topics and newsworthy stories
Preparing expert materials
Selecting relevant platforms and media
Placing and supporting publications
Mention control
Presence analytics

from $3,000 / mo

THE EXACT PRICE IS SET AFTER A REVIEW OF THE CURRENT REPUTATION AND THE BRAND'S GOALS

We will study search results, reviews, ratings, external mentions and the current information field. Then we will define what the project needs — ORM, PR or a combined approach — and propose a support format

WHAT'S INCLUDED

What reputation management includes.

Reputation audit

We analyse search, reviews, ratings, maps, mentions and AI answers about the brand. We define the background that has already formed

ORM and PR strategy

We define priority platforms, topics, tone of voice and scenarios for working with feedback. We draw up a plan for developing the information field

Monitoring and reviews

We track new reviews and mentions, analyse sentiment, reply on behalf of the brand and help collect reviews from happy clients

Search and platforms

We work with what a client sees when searching for the brand: maps, review sites, directories, industry resources, search results

PR and external mentions

We develop topics and newsworthy stories, prepare expert materials and extend the brand's presence in relevant sources

Analytics and growth

We track changes in ratings, search results and the information field, assess the dynamics and adjust the ORM and PR strategy

HOW WE WORK

How we work.

01.

Information field review.

We study search, reviews, ratings, publications and mentions. We record the strong and the problem points

02.

Strategy and priorities.

We define platforms, topics and work scenarios. We set priorities for ORM and PR

03.

ORM and PR work.

We work with reviews and platforms, prepare materials and newsworthy stories and grow the brand's external mentions

04.

Monitoring and growth.

We track changes in search results, ratings and mentions. We adjust the work as the information field changes

FAQ

FAQ.

Can negative reviews be removed?

If a review violates the platform's rules, we work on appealing it. Removal of any negativity can't be guaranteed, so we don't build ORM around removal: we work on replies, ratings, platforms and the overall information field.

When will i see changes in reputation?

Replies to reviews and profile corrections are implemented quickly; changing search results, ratings and the information field takes systematic work and the accumulation of new signals about the brand.

Which platforms do you work with?

We define the set for the business: Yandex Maps, 2GIS, review sites, search results, industry resources, directories, media and other sources that really influence your audience's decision.

What do you do with fake or paid reviews?

We analyse the review and the platform's rules. If there are grounds, we use the appeal mechanisms. In parallel we build a proper public response so the disputed review doesn't remain the only source of information.

What is reputation in AI answers?

What AI assistants and search engines' AI overviews say about your brand. They draw on reviews, publications and mentions. We check what AI says about you and strengthen the sources it relies on.

How is the price of ORM and PR set?

It depends on the current state of reputation, the number of brands and branches, the number of significant platforms, the volume of monitoring and the PR tasks. After an initial audit we define the scope of work and the support format.

Still have questions? We may already know the answer

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