SERVICE /07 · SINCE 2015

Visibility in AI answers.

We make AI assistants name your brand when a client asks who to turn to

GEO — GENERATIVE ENGINE OPTIMISATION: WORK ON THE SITE, CONTENT AND EXTERNAL SOURCES SO THAT CHATGPT, ALICE, PERPLEXITY AND SEARCH ENGINES' AI OVERVIEWS FIND YOUR BRAND AND RECOMMEND IT

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APPROACH

Clients increasingly ask an AI assistant, not a search engine.

A user types 'which clinic to choose' or 'who builds B2B websites' into a chat — and gets a ready answer with two or three names. GEO is there to make sure yours is among them

We build GEO as a system: from analysing AI answers to content, sources and monitoring brand visibility.

AI queries

We study what and how your audience asks AI assistants

Content for AI

We structure materials so that AI finds and cites them

Brand authority

We strengthen your presence in the sources that models trust

TRUSTED BY

VitaGroupMedTorg 21Mendeleev dental clinicsSamokatDynasty of Doctors dental clinicsKIL medical groupImplant Profi dental clinicsBarlineDentika dental clinicsCenter Pereezd moving companyImplant Clinic dental clinicsTopRent car rentalMegadent dental clinicsRussian Song theatreSpas dental clinicsAttorney Yuri ArutyunovSDS Clinic dental clinicsAlfamedexRE:clinic preventive medicine clinicMezhregionstroy construction companyWorld Vision eye clinicTochnye Resheniya law firmAlfa Health CenterGPK GranitGurman-Guru

COST

What GEO costs —and what you pay for.

You don't pay for a promise to 'get into AI answers' — nobody can guarantee that. You pay for a system of work on the site, content and external sources that makes the brand visible to generative search and measurably strengthens its presence in answers.

WHAT THE COST DEPENDS ON

01

Current digital base

The state of the site, the volume of expert content, brand mentions and presence in the external sources that AI models rely on

02

Complexity of the subject

The more complex the product and the more questions the audience has, the deeper we work through query scenarios, content and sources

03

GEO goals

Brand visibility in answers, expert queries, comparison with competitors or strengthening specific lines of business

04

Scope of work

The number of scenarios, materials, pages and external platforms to work through

05

Content and technical base

We don't stop at recommendations: we work through the structure and content, connect SEO and external sources, and see the changes through to implementation

FORMATS

GEO optimisation formats.

01TO ASSESS YOUR CURRENT VISIBILITY IN AI ANSWERS

GEO audit. To assess your current visibility in AI answers

For companies that first need to understand how AI assistants answer their audience's queries, identify growth points and get a clear GEO action plan

  • WHAT'S INCLUDED:
  • Analysis of AI answers for key scenarios
  • A map of the audience's AI queries
  • Site and content audit
  • Analysis of external sources and mentions
  • Priority growth points
  • A plan for further work

from $750

02TO START SYSTEMATIC WORK

GEO base. To start systematic work

A format for companies that need more than recommendations: we adapt the site and content for generative search, strengthen the brand's information base and start systematic work

  • WHAT'S INCLUDED:
  • Everything from the 'GEO audit' format
  • GEO content strategy
  • Adaptation of key pages
  • Creation of expert materials
  • Work with external sources
  • SEO and technical base
  • Monitoring of AI answers

from $1,500 / mo

03FOR COMPLEX PROJECTS AND SEVERAL LINES OF BUSINESS

GEO system. For complex projects and several lines of business

Comprehensive work for brands that need to systematically grow their presence in AI answers across several products, services or lines of business at once

  • WHAT'S INCLUDED:
  • Comprehensive GEO strategy
  • Several lines of business and scenarios
  • Regular content and updates of materials
  • Reputation and source management
  • SEO support and analytics
  • Monthly report on visibility in answers

from $3,000 / mo

THE EXACT PRICE IS SET AFTER AN AUDIT OF THE BRAND'S VISIBILITY IN AI ANSWERS

We will check how ChatGPT, Alice and Perplexity currently answer your audience's queries, who they name instead of you and why. Then we will propose a GEO support format for your task and budget

WHAT'S INCLUDED

What GEO optimisation includes.

01

AI visibility audit

We check how AI assistants answer your audience's queries: whether they name the brand, what they say about it and which sources they rely on

02

Map of AI queries

We collect the scenarios clients bring to the chat: comparison, choice, price, 'who is better' — and prioritise them by business value

03

Content for generative search

We rewrite and create materials that models understand and cite: direct answers, clear structure, facts and expertise

04

Technical and structural base

We make the site readable for AI crawlers: markup, speed, page structure, openness to indexing

05

External sources and mentions

We strengthen the brand's presence on the platforms AI assistants use as sources: industry media, catalogues, reviews, directories

06

Monitoring and growth

We track how AI answers change for key scenarios and reinforce what works

HOW WE WORK

How we work.

01.

Audit and strategy.

We check the current AI answers and the brand's digital footprint and draw up a GEO action plan

02.

Contract and kick-off.

We fix the scenarios, visibility metrics, deadlines and transparent terms

03.

Work and results.

We rebuild the content and the site and strengthen the brand's sources and mentions

04.

Reports and growth.

We measure the brand's presence in answers and scale what has worked

FAQ

FAQ.

SEO helps a site rank in search results. GEO (generative engine optimisation) makes sure AI assistants and search engines' AI overviews find your brand and include it in their answers. The methods overlap, but the goals and metrics are different.

We work with the systems your audience uses: ChatGPT, YandexGPT and Alice, Perplexity, AI overviews in search. We define the set during the audit.

No — no company controls what a model answers. We work with the factors that can be influenced: content, site structure, sources and mentions — and track how the answers change.

We regularly check the key query scenarios and record whether AI assistants name the brand, in what context and which sources they cite. The report shows the dynamics for each scenario.

Usually not: we adapt the existing pages and add expert materials. If the site is technically closed to AI crawlers or outdated, we will suggest targeted improvements.

Yes, we work with staged payment. You pay for each completed stage of work according to the approved plan.

Still have questions? We may already know the answer

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