SERVICE /04 · SINCE 2015
We launch ads that bring leads at a clear cost: Yandex Direct, VK Ads, Telegram Ads
WE OPTIMISE CAMPAIGNS FOR LEADS AND SALES, NOT CLICKS. WE SEE THE WHOLE PATH FROM THE AD TO THE DEAL — AND MOVE THE BUDGET TO WHERE IT PAYS OFF
APPROACH
Ads should bring not traffic but people who understand the offer and are ready to take the next step
We run ads as a system: from analytics and campaign structure to lead tracking and budget optimisation.
We find the audience closest to a purchase and cut off irrelevant impressions
The query, the ad and the landing page work as one scenario
We track leads and sales and switch off what doesn't pay off
TRUSTED BY
APPROACH
COST
You don't pay for the number of ads or for clicks. You pay for analytics, the right campaign structure, tracking setup and continuous budget optimisation. The platforms' ad budget is counted separately.
WHAT THE COST DEPENDS ON
01
The number of services, products, regions, platforms and ad directions to launch
02
The more expensive and complex the demand, the deeper the segmentation, the work on queries and audiences and the testing of combinations
03
Leads, calls, sales or deals in the CRM. We define what to track and which data to optimise by
04
One-off campaign setup or ongoing management: tests, optimisation and budget scaling
05
We don't leave campaigns alone after launch. We see which ads, queries and audiences bring leads, reallocate the budget and switch off ineffective combinations
FORMATS
For companies that need to build an ad system properly: analytics, structure, ads and a launch without chaotic budget spending
from $1,100
A format for companies that need not a launch but ongoing control of their ads: hypothesis testing, traffic cleanup and budget optimisation based on actual leads
from $1,800 / mo
A comprehensive format for businesses with several products, regions or platforms that need a single ad management system and end-to-end analytics
from $4,200 / mo
THE EXACT PRICE IS SET AFTER A REVIEW OF THE TASK, THE AD CAMPAIGNS AND THE ANALYTICS
We will study the product, current ads, competitors, landing pages and the analytics setup. Then we will propose a launch or management format that fits the goals and scale of the project
WHAT'S INCLUDED
01
We study the product, the audience, the competitors and the current ads. We do the maths: the acceptable cost of a lead and a sale
02
We split ads by line, audience, product, region and stage of demand — to manage bids and budget precisely
03
We collect search queries, segments and look-alike audiences as close to the target action as possible
04
We prepare texts, banners and videos and tie them to the query, the offer and the landing page
05
We set up Yandex Metrica, call tracking and lead transfer to the CRM to see the real result of the ads, not clicks
06
We analyse the data, switch off weak combinations, scale the working ones and move the budget between channels
HOW WE WORK
01.
We study the product, the audience, the competitors and the current ads. We define the launch structure
02.
We build the campaigns, the ads and the analytics. We check the settings and launch the ads
03.
We look at real data, test hypotheses and switch off ineffective combinations
04.
We analyse the result, reallocate the budget and look for new growth points
FAQ
There is no universal budget: it depends on the niche, region, competition and the number of lines. Before launch we assess the task and suggest a working range for the platforms' budget.
Yandex Direct (search, Yandex Advertising Network, product campaigns), VK Ads, Telegram Ads, promo pages and ad networks. We choose the set of platforms for the product and the audience.
Yes. First we review the current campaigns, structure, queries, ads and analytics. We keep what works and rework the parts that spend the budget inefficiently.
No: a fixed number of leads or their cost can't be honestly guaranteed before launch and data accumulation. We are responsible for the system setup, analytics, hypothesis testing and regular optimisation.
Information about the product, priority lines and the economics of the business, plus access to the site, ad accounts and analytics. If ads are already running, we will study the accumulated data.
It depends on the number of platforms and lines, regions, campaign volume, depth of analytics and the format: one-off setup or ongoing management. The ad budget is counted separately from the cost of our services.
Still have questions? We may already know the answer
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