CASE /23 · BUILDING MATERIALS, “LIQUID WALLPAPER”
“Liquid wallpaper”.
We had already worked with this client before. First IT was the “liquid stone” product. We recouped the advertising budget in 11 days (the case study can be viewed here).
A REAL CASE STUDY, FROM THE BRIEF TO THE RESULT. WE SHOW HOW WE WORK AND WHAT RESULTS WE ACHIEVE
PROJECT TEAM
AlexanderPAID SEARCH SPECIALIST
MaximMARKETER / PAID SOCIAL
AngelinaPROJECT MANAGER
NICHE
WHAT WE DID
Background
We had already worked with this client before. First it was the “liquid stone” product. We recouped the advertising budget in 11 days (the case study can be viewed here).
We had already worked with this client before. First it was the “liquid stone” product. We recouped the advertising budget in 11 days (the case study can be viewed here).
We had already worked with this client before. First it was the “liquid stone” product. We recouped the advertising budget in 11 days (the case study can be viewed here).
This time the client asked for help promoting a new project selling “liquid wallpaper”. This is not decorative plaster: the composition of the wallpaper and the plaster differs significantly.
Objective
Creating a steady flow of enquiries to buy “liquid wallpaper”.
Creating a steady flow of enquiries to buy “liquid wallpaper”.
What we did
Promoting this particular product caused no difficulties at all.
Promoting this particular product caused no difficulties at all.
I analysed the search queries, the competitors and the target audience. I created a prototype, and then 2 landing pages were built on its basis: one for Moscow and the Moscow region, the other – for the whole of Russia. I split the traffic because the terms of business for Moscow and the other regions differed, and that was how we could offer the best terms to the different segments.
Landing page main screen
Landing page main screen
The “Examples of using liquid wallpaper” block
On the landing page I described the advantages of “liquid wallpaper” over ordinary paper wallpaper and placed a product catalogue, usage examples, instructions for use and lead-capture forms.
After setting up the advertising campaign, nothing needed any significant fine-tuning. We only added fresh information. Enquiries began arriving steadily on the second day. Within 8 days we had fully recouped the advertising budget.
Yandex Direct statisticsResults:
For packaging and building systematic marketing, contact epic name. or write to our VK community. There you can leave a request or ask questions.
For packaging and building systematic marketing, contact epic name. or write to our VK community. There you can leave a request or ask questions.
Over 38 days:
Enquiries — 319 enquiries from the website (excluding phone enquiries)
Cost per enquiry — ₽189 (excluding phone enquiries)
Average order value — ₽6,500
Payback — 8 days
For packaging and building systematic marketing, contact epic name. or write to our VK community. There you can leave a request or ask questions.
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FAQ
FAQ.
Yes, we offer full-cycle social media promotion: strategy, content creation, targeted advertising and results analytics.
We give you access to trello/asana where you can see every stage of the work. We also hold regular calls and send progress reports.
Yes, we work with staged payments. You pay for each completed stage according to the approved plan.
Timing depends on the project's complexity. On average a website takes 2 to 6 weeks. We always give exact deadlines before the work starts.
We can work with your content or offer our copywriters to create unique texts and select images.
The price is made up of the scope of work, functionality complexity, design and additional services (content, CRM integration, etc.). We provide a detailed estimate broken down by stages.
With an audit: we study the business, the audience and the goals and shape a clear strategy. Then we fix the terms in a contract, agree on the details and start. Results are shown in numbers, and we build the project's growth on them.
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