FIORENTINI
CASE /24 · FLOOR SCRUBBERS, ITALY
Fiorentini machines.
Nobody in Russia had heard of the Italian brand Fiorentini; people usually hired and bought floor scrubbers from brands such as Karcher.
A REAL CASE STUDY, FROM BRIEF TO RESULT: HOW WE WORK AND WHAT WE ACHIEVE
PROJECT TEAM
EvgenyDEVELOPER
ElenaFRONT-END DEVELOPER
NataliaUX PROTOTYPER
KirillQA ENGINEER
CLIENT
NICHE
WHAT WE DID
Background
Nobody in Russia had heard of the Italian brand Fiorentini; people usually hired and bought floor scrubbers from brands such as Karcher.
Nobody in Russia had heard of the Italian brand Fiorentini; people usually hired and bought floor scrubbers from brands such as Karcher.
Nobody in Russia had heard of the Italian brand Fiorentini; people usually hired and bought floor scrubbers from brands such as Karcher.
The client, a representative of Fiorentini, approached me to promote the brand's machines. Sales and hire were very weak.
Objective
Make the Fiorentini brand recognisable on the Russian market and create a flow of enquiries for hiring and buying floor scrubbers from the Italian brand Fiorentini.
Make the Fiorentini brand recognisable on the Russian market and create a flow of enquiries for hiring and buying floor scrubbers from the Italian brand Fiorentini.
Make the Fiorentini brand recognisable on the Russian market and create a flow of enquiries for hiring and buying floor scrubbers from the Italian brand Fiorentini.
What we did
After a detailed brief with the client, I studied demand on Yandex. There was catastrophically little traffic. Competition was present.
After a detailed brief with the client, I studied demand on Yandex. There was catastrophically little traffic. Competition was present.
After a detailed brief with the client, I studied demand on Yandex. There was catastrophically little traffic. Competition was present.
I built a landing page describing in detail the technical specifications that gave the machines an edge over other floor scrubbers. I set out the terms of hire and purchase. The landing page included a hire cost calculator, a catalogue of the model range, a lead capture form and a presentation.
Screenshot of the landing page home screen
Result
As I mentioned above, the site is live. Roughly once every three months the client asks to pause the ads while they close the deals. They have signed a contract with Auchan and other large shopping centres and are very pleased with the results.
A great many enquiries come in by phone and e-mail.
For brand packaging and building systematic marketing, contact epic name. or message our VK community. There you can leave a request or ask questions.
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