ALBION
CASE /26 · HOOKAH LOUNGE, MYTISHCHI
“Albion” hookah lounge.
Albion is a hookah lounge in Mytishchi. Its owner came to us on a recommendation. We needed to create resources for promoting the hookah lounge online.
A REAL CASE STUDY, FROM THE BRIEF TO THE RESULT. WE SHOW HOW WE WORK AND WHAT RESULTS WE ACHIEVE
PROJECT TEAM
AlexanderPAID SEARCH SPECIALIST
MaximMARKETER / PAID SOCIAL
AngelinaPROJECT MANAGER
CLIENT
NICHE
WHAT WE DID
Background
Albion is a hookah lounge in Mytishchi. Its owner came to us on a recommendation. We needed to create resources for promoting the hookah lounge online.
Albion is a hookah lounge in Mytishchi. Its owner came to us on a recommendation. We needed to create resources for promoting the hookah lounge online.
Albion is a hookah lounge in Mytishchi. Its owner came to us on a recommendation. We needed to create resources for promoting the hookah lounge online.
Objective
Create an online resource for promoting the hookah lounge.
Create an online resource for promoting the hookah lounge.
What we did
Together with the W-Group team, we began developing promotions for the venue while studying the competitors at the same time. Then we created the hookah lounge's listing on Yandex Maps and filled it with photos and reviews.
Together with the W-Group team, we began developing promotions for the venue while studying the competitors at the same time. Then we created the hookah lounge's listing on Yandex Maps and filled it with photos and reviews.
Together with the W-Group team, we began developing promotions for the venue while studying the competitors at the same time. Then we created the hookah lounge's listing on Yandex Maps and filled it with photos and reviews.
Next, I put together a group of keywords and developed a landing page prototype, and then the designer created the landing page on its basis. We then launched a Yandex advertising campaign to it.
Home page of the main landing page
Once potential clients had learned about the hookah lounge and started visiting it, we naturally wanted them to come back more often, especially the higher-spending audience.
To achieve this, we developed a system of discounts, bonuses and loyalty rewards.
Visitors coming to the hookah lounge for the first time were offered a substantial discount. They then signed up for a loyalty card and received flyers to hand out to friends, who in turn could also get a substantial discount on their first visit.
That is how the advertising went viral.
Then we made a separate landing page for the official opening of the hookah lounge, increased the paid search budget and launched Yandex Direct to it.
The opening was timed to coincide with 23 February.
In the end, we gathered slightly more people wanting to attend the opening than we could accommodate.
Result
On the opening day, the hookah lounge had to turn some visitors away, as it could not accommodate everyone who wanted to come.
On the opening day, the hookah lounge had to turn some visitors away, as it could not accommodate everyone who wanted to come.
On the opening day, the hookah lounge had to turn some visitors away, as it could not accommodate everyone who wanted to come.
Yandex Maps, themed portals and Yandex Direct are still working to this day.
Offline advertising with the bonus and loyalty system continues to bring in clients.
For packaging and building systematic marketing, contact epic name. or write to our VK community. There you can leave a request or ask questions.
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FAQ
FAQ.
Yes, we offer full-cycle social media promotion: strategy, content creation, targeted advertising and results analytics.
We give you access to trello/asana where you can see every stage of the work. We also hold regular calls and send progress reports.
Yes, we work with staged payments. You pay for each completed stage according to the approved plan.
Timing depends on the project's complexity. On average a website takes 2 to 6 weeks. We always give exact deadlines before the work starts.
We can work with your content or offer our copywriters to create unique texts and select images.
The price is made up of the scope of work, functionality complexity, design and additional services (content, CRM integration, etc.). We provide a detailed estimate broken down by stages.
With an audit: we study the business, the audience and the goals and shape a clear strategy. Then we fix the terms in a contract, agree on the details and start. Results are shown in numbers, and we build the project's growth on them.
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