CASE /25 · WEDDING DRESSES
Wedding dresses.
The client came to us wanting to test a new line of business — selling wedding dresses by a Belarusian brand online. Initially there was nothing at all; IT was a start-up of sorts.
A REAL CASE STUDY, FROM THE BRIEF TO THE RESULT. WE SHOW HOW WE WORK AND WHAT RESULTS WE ACHIEVE
PROJECT TEAM
AlexanderPAID SEARCH SPECIALIST
MaximMARKETER / PAID SOCIAL
AngelinaPROJECT MANAGER
NICHE
WHAT WE DID
Background
The client came to us wanting to test a new line of business — selling wedding dresses by a Belarusian brand online. Initially there was nothing at all; it was a start-up of sorts.
The client came to us wanting to test a new line of business — selling wedding dresses by a Belarusian brand online. Initially there was nothing at all; it was a start-up of sorts.
The client came to us wanting to test a new line of business — selling wedding dresses by a Belarusian brand online. Initially there was nothing at all; it was a start-up of sorts.
The client did, however, have experience of running businesses in two other niches and the skill of building all the business processes. There was an understanding of how to invest properly.
In parallel with the online launch, the client was opening a salon, recruiting staff and shooting photos for the future website. He was actively involved in the process, always calm and fond of a joke.
Objective
Set up a steady flow of clients online.
Set up a steady flow of clients online.
What we did
I decided to build 2 websites straight away.
I decided to build 2 websites straight away.
The first website was a regular online store.
Screenshot of the landing page home screen
At the end of the quiz, three gifts were offered:
“Top 5 rules for choosing a dress”, a veil and a rehearsal of the bridal look. The gifts appealed to the target audience, so the girls readily completed the quiz and left their details.
After that I launched advertising in Yandex Direct. The campaign results were stable from the very start.
When the first enquiries came in, the client immediately brought in a sales manager. Because of the gifts, the leads were “cold”. With such leads it is important to build the conversation step by step and not go for a hard sell straight away.
Results:
My work paid for itself in 3 days. The client is happy with the result, and so am I :)
Over 37 days:
Enquiries — 295
Cost per enquiry — ₽234
Average order value — ₽30,000
My work paid for itself in 3 days. The client is happy with the result, and so am I :)
A few months later the client left the business and handed over management of the bridal salon to his partner.
For packaging and building systematic marketing, contact epic name. or write to our VK community. There you can leave a request or ask questions.
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FAQ
FAQ.
Yes, we offer full-cycle social media promotion: strategy, content creation, targeted advertising and results analytics.
We give you access to trello/asana where you can see every stage of the work. We also hold regular calls and send progress reports.
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Timing depends on the project's complexity. On average a website takes 2 to 6 weeks. We always give exact deadlines before the work starts.
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With an audit: we study the business, the audience and the goals and shape a clear strategy. Then we fix the terms in a contract, agree on the details and start. Results are shown in numbers, and we build the project's growth on them.
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