Car rental for months ahead.

What work did we carry out for the client?

• drew up a media plan setting out forecasts for the budget and the number of leads and first-time patients to be attracted;
• launched an advertising campaign in Yandex Direct on Search and the Yandex Advertising Network, plus Master Campaigns;
• connected Yandex Metrica and set up call tracking to track call conversions and listen to client conversations;
• created listings and launched paid promotion on Avito;
• set up Yandex Maps.

How the work went, what difficulties we faced and how we solved them:

The main obstacle to a productive start was the website development. The client's main site wasn't built to sell, but a new site was already in development. Since the website work was being done by another contractor, its timing didn't depend on us and we waited about a month.

The main obstacle to a productive start was the website development. The client's main site wasn't built to sell, but a new site was already in development. Since the website work was being done by another contractor, its timing didn't depend on us and we waited about a month.

The main obstacle to a productive start was the website development. The client's main site wasn't built to sell, but a new site was already in development. Since the website work was being done by another contractor, its timing didn't depend on us and we waited about a month.

What results did we get in the end?

Despite the wait, we still decided to launch the campaign in March on minimal bids to the old site, so the ads would have time to optimise before the new site “arrived” (it was put on the old domain). And that's what happened: Yandex Direct advertising gained momentum and the new site began delivering excellent results. Over 2 months, at 5-day intervals, we added negative keywords and raised and lowered bids on individual keywords. After the first month we switched off keywords that were expensive and brought no leads, plus keywords with expensive leads (above ₽2,500). We constantly optimised the copy and headlines, trying to find the perfect variants. We added Master Campaigns and optimised them. At the start a lead cost ₽1,800. By June we reached ₽600 per lead. In total we spent ₽125,000 and delivered 128 leads at ₽977 each.

Despite the wait, we still decided to launch the campaign in March on minimal bids to the old site, so the ads would have time to optimise before the new site “arrived” (it was put on the old domain). And that's what happened: Yandex Direct advertising gained momentum and the new site began delivering excellent results. Over 2 months, at 5-day intervals, we added negative keywords and raised and lowered bids on individual keywords. After the first month we switched off keywords that were expensive and brought no leads, plus keywords with expensive leads (above ₽2,500). We constantly optimised the copy and headlines, trying to find the perfect variants. We added Master Campaigns and optimised them. At the start a lead cost ₽1,800. By June we reached ₽600 per lead. In total we spent ₽125,000 and delivered 128 leads at ₽977 each.

Despite the wait, we still decided to launch the campaign in March on minimal bids to the old site, so the ads would have time to optimise before the new site “arrived” (it was put on the old domain). And that's what happened: Yandex Direct advertising gained momentum and the new site began delivering excellent results. Over 2 months, at 5-day intervals, we added negative keywords and raised and lowered bids on individual keywords. After the first month we switched off keywords that were expensive and brought no leads, plus keywords with expensive leads (above ₽2,500). We constantly optimised the copy and headlines, trying to find the perfect variants. We added Master Campaigns and optimised them. At the start a lead cost ₽1,800. By June we reached ₽600 per lead. In total we spent ₽125,000 and delivered 128 leads at ₽977 each.

Avito was added a little later, at the end of March 2023, on the client's initiative (he really liked working with us and so was ready to work with us on this platform too). And here the results amazed even us: over 4 months, with a budget under ₽20,000, we got 211 leads at ₽86 each!

At one point Marat (the owner of TOP Rent) asked us to pause the advertising because the car rental had too much traffic, too many targeted leads and car bookings!

That was a first for our agency :)

In June 2023 Marat (the owner of TOP Rent) also asked us to set up Yandex Maps. We are always glad when a client places a high level of trust in us and turns to us for work on different platforms. And we are always up for improvements!