Diana Dental is a dental clinic in St Petersburg that provides affordable, high-quality treatment using modern methods, technologies and materials.
The situation BEFORE we started:
The clinic's manager found us through our advertising and decided to get in touch because he saw that our agency has extensive experience in medical marketing and works with many large clinics in Moscow and St Petersburg.
At the time the clinic was running mostly on word of mouth, so the main task was to increase the steady flow of new patients.
What work was carried out for the client?
- drew up a media plan setting out forecasts for the budget and the number of leads and new patients to be attracted;
- launched an advertising campaign in Yandex Direct and targeted advertising on VK;
- sent the traffic to our landing pages and quizzes (dianadental.ru, dianadental.ru, dianadental.ru,dianadental.ru, dianadental.ru)
- created a VK community for smm, building loyalty and brand awareness vk.com
- set up Yandex Metrica and call tracking to track call conversions and listen to patient conversations.
How the work went, what challenges we faced and how we solved them:
We had a large amount of work to do. After all the preparatory work, we launched contextual and targeted advertising. Our team regularly tested new hypotheses to identify the most effective advertising combination, constantly changing the ads and creatives. We agreed with the client to hold weekly calls, at which we presented all the necessary advertising statistics in a convenient management spreadsheet. This greatly simplified the process and allowed us to make adjustments to the advertising campaigns quickly and productively.
We compared the figures and planned the targets for the following month to stay within the unit economics. We even called back missed calls ourselves. At one point, after listening to the operators' calls, it became clear that they were not handling them well enough. So we set ourselves a task: give the clinic solid recommendations and advice so that enquiries could be converted into bookings effectively. After that, the figures improved.
What results did we get in the end?
In the first month we received 51 leads at ₽2,500 each, and the very next month we managed to get 86 leads at an average cost of ₽1,400 per lead.
We gave the clinic a manageable flow of patients and large treatment plans. Our team is now continuing to work on improving conversion from booking to visit and from visit to payment.
We gave the clinic a manageable flow of patients and large treatment plans. Our team is now continuing to work on improving conversion from booking to visit and from visit to payment.
We received a letter of thanks from the CEO and owner of the “Diana Dental” clinic, Ashot Mkhitarovich, to whom we owe a special thank you:
