Artium Dental – a dental clinic in Ufa that uses high-quality consumables from well-known international manufacturers. The clinic's doctors have also trained under leading international specialists.
The situation BEFORE we started:
In December 2021 we were approached by Sergey Tsapenko, the owner of a dental clinic in Ufa.
He came to us from another well-known marketing agency: the clinic was not getting enough leads from them, and 60–70% of the leads that did come in were poor quality. The remaining patients who actually reached the clinic did not cover the overall marketing spend, so Artium decided to find a new contractor and came to us.
What we did for the client:
We immediately offered the client mutually beneficial payment terms and agreed to start with a small budget allocated by the client, increasing it gradually as the results came in.
- built landing pages and several quiz variants for 3 types of service: bite correction, implants and dental crowns;
- integrated the client's CRM with the advertising sources and connected call tracking to monitor conversions from calls to the clinic;
- launched search ads in Yandex Direct and targeted advertising on VK.
How the work went, what challenges we faced and how we solved them:
We warned the client in advance that the start would not be the most encouraging – and so it turned out. Usually it is targeted advertising that lags behind, but in this case it was Yandex Direct that brought in few leads.
We made the necessary adjustments to optimise the advertising sources, working to increase the volume of leads, lower their cost and at the same time receive leads evenly across all 3 service lines.
What results did we get in the end?
The results exceeded all expectations.
By the second month we were already getting 68 leads at ₽617 each from targeted advertising alone, and by the third month 114 leads at ₽375 each. In search advertising, the fourth month brought 141 leads at ₽451 each and we managed to hold both the lead volume and the cost. This is one of our best results for a regional dental clinic, given the small, limited budget.
We achieved a strong volume of leads not by increasing the budget, but through thorough ad optimisation and by lowering the cost per qualified lead.
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