From ₽200,000 to ₽1.5 million.

The situation BEFORE we started.

The head of Vseciklony.rf started out selling his products on woodworking and construction forums. That brought in sales, but did not allow the business to scale.

The head of Vseciklony.rf started out selling his products on woodworking and construction forums. That brought in sales, but did not allow the business to scale.

The head of Vseciklony.rf started out selling his products on woodworking and construction forums. That brought in sales, but did not allow the business to scale.

Sergey could not rent an office, hire staff or automate his processes in order to handle more orders.

When the client decided he needed proper marketing, he came to epic name. Sergey Dmitrievich understood that marketing would not only increase the volume of orders but also create greater demand.

There are two pieces of news, one bad and one good.

• the good news: there is almost no competition in this niche.
• the bad news: It is a very narrow niche. People only start learning about cyclone filters when they begin looking for a way to get rid of the huge amount of debris in a joinery workshop or to extend the life of a vacuum cleaner — in other words, very rarely.

What the epic name. marketing team did

• carried out a marketing analysis
• drew up a media plan
• broke the target audiences down into segments.
• built an online store and a landing page:
• connected an analytics system
• set up paid search in Yandex Direct and Google Ads
• set up targeted advertising on VK and Instagram.
• created and filled in the business listings on Yandex Maps and Google Maps, and took on collecting reviews and managing the client's reputation.
• carried out SEO optimisation of the website.
• launched display advertising on YouTube to raise product awareness.

How it all went:

The first month brought twice as many enquiries as the client had been getting before, but the cost of acquisition was too high.

The first month brought twice as many enquiries as the client had been getting before, but the cost of acquisition was too high.

The first month brought twice as many enquiries as the client had been getting before, but the cost of acquisition was too high.

We noticed that the most expensive flow of potential customers was coming from the website, so we shifted the main focus to promoting the landing page in paid search and targeted advertising.

In the second month we got 3 times as many enquiries as the original figure, halving the cost to ₽2,000.

In the third month the client started receiving enquiries from organic visits to the website, because we had managed to get the site to the top of the results for the key commercial queries.

To increase the average order value, the client and I came up with the idea of creating a ready-made kit instead of selling individual components.

We began actively promoting this kit in the advertising, which allowed us to triple the average order value.

Thanks to the marketing analysis and audience segmentation carried out earlier, we decided to focus mainly on renovation work (the largest audience) and on workshops (the most engaged one).

This allowed us to increase the number of enquiries per month by a further 30%.

What results did we get in the end?

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• Thanks to the joint work of epic name. and Sergey, he was able to:
• grow his turnover from ₽200,000 to ₽1.5 million in under six months, rent an office with a warehouse,
• hire all the staff he needed
• Over the whole period we received 92 orders at an average cost of ₽2,700. After 3–4 months we learned how to bring the cost of an order down to within ₽2,000.

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