Enquiries for lifting and RF.

Background

The client who approached me was the creative director of a cosmetology clinic. Word of mouth was the only channel bringing in clients for hardware cosmetology services. The company had no marketing strategy at all. When the management decided to promote their services online, the creative director put me forward as a proven contractor.

The client who approached me was the creative director of a cosmetology clinic. Word of mouth was the only channel bringing in clients for hardware cosmetology services. The company had no marketing strategy at all. When the management decided to promote their services online, the creative director put me forward as a proven contractor.

The client who approached me was the creative director of a cosmetology clinic. Word of mouth was the only channel bringing in clients for hardware cosmetology services. The company had no marketing strategy at all. When the management decided to promote their services online, the creative director put me forward as a proven contractor.

The clinic offered several lines of services. We chose to promote the RF-perforation procedure, for which there was virtually no demand (I established this from Yandex search queries). The procedure itself is aimed at slowing down skin ageing and is widely used by many foreign celebrities, businesswomen and models.

The essence of the method is gentle damage to the skin with micro-needles, which triggers a powerful subsequent process of skin renewal.

Objective

Attracting clients online for the RF-perforation cosmetology procedure.

Attracting clients online for the RF-perforation cosmetology procedure.

Attracting clients online for the RF-perforation cosmetology procedure.

What we did

Promoting this particular service had its pros and cons. There was no competition specifically in promoting RF-perforation. But almost nobody knew about the service, and it was expensive. There was, however, competition in the similar SMAS-lifting procedures, which cost ₽6,000–12,000 less.

Promoting this particular service had its pros and cons. There was no competition specifically in promoting RF-perforation. But almost nobody knew about the service, and it was expensive. There was, however, competition in the similar SMAS-lifting procedures, which cost ₽6,000–12,000 less.

Promoting this particular service had its pros and cons. There was no competition specifically in promoting RF-perforation. But almost nobody knew about the service, and it was expensive. There was, however, competition in the similar SMAS-lifting procedures, which cost ₽6,000–12,000 less.

I created a detailed prototype, and the landing page was built on its basis. The landing page contained information about the service, how it works and what results it delivers. The design was thought through down to the smallest detail for the specific target audience. In addition, I placed detailed information about the institute itself and came up with a strong offer.

Next, I set up advertising in Yandex. As I wrote above, there was no established demand in Yandex because the service was unknown. So I applied my own strategy for running an advertising campaign without established demand.

As a result, we received enquiries at a satisfactory price.

Results:

For packaging and building systematic marketing,  contact epic name. or write to our VK community. There you can leave a request or ask questions.

For packaging and building systematic marketing,  contact epic name. or write to our VK community. There you can leave a request or ask questions.

Over 51 days:

Enquiries — 33

Cost per enquiry — ₽1,274

Average order value — ₽16,000

Payback — 12 days

For packaging and building systematic marketing,  contact epic name. or write to our VK community. There you can leave a request or ask questions.