CASE /12 · REAL ESTATE AGENCY
Realtor on Instagram.
The agency sells flats, houses and land plots, new-build properties and offers property investment. Its director came to our team in a panic because he had been putting money into advertising but getting no clients.
A REAL CASE STUDY BROKEN DOWN FROM BRIEF TO RESULT. WE SHOW HOW WE WORK AND WHAT RESULTS WE ACHIEVE
PROJECT TEAM
MaximMARKETER / PAID SOCIAL
DariaCOPYWRITER
ValeriaWEB DESIGNER
NICHE
WHAT WE DID
RESULT
The agency sells flats, houses and land plots, new-build properties and offers property investment. Its director came to our team in a panic because he had been putting money into advertising but getting no clients.
The situation BEFORE:
- a basic business-card website that generated NO leads
- the company had no presence on social media
What the epic name. agency team did:
We set up advertising aimed at collecting contacts. We created ad banners and short videos. The banners spoke directly to the client's pain points, and here are the most successful ones:
We created special advertising quizzes (short questionnaires).
A prospective client went through a series of questions that helped identify their real need and problem, so that we could better prepare for the conversation with them.
After that, a manager contacted the client and made them the best possible offer.
Everything was done without using a website.
The best results came from ads aimed at people who want to buy property with a mortgage.
Average cost per lead: ₽417.98
Attracting Instagram followers:
Spent: ₽3,762
Number of new followers: 140
Cost per follower: ₽26
- increased the account's reach by 46.4 thousand people, or 4210%
- increased content engagement by 975% (785)
- grew the audience by 40% (437)
Conclusion:
- A sales funnel was built through which new followers will become clients. And as brand loyalty grows, the cost of acquiring a prospective client will fall.
- out of 62 prospective clients, 7 office meetings were booked, and everyone was sent an Instagram business card so that clients could come back to the realtor in future.
Right now you can book a strategy session with epic name. or message us on VK
We will give you a clear picture of the next steps you can take for your business to start winning new clients and growing your revenue.
Instagram belongs to Meta, which is recognised as an extremist organisation and banned in the Russian Federation. since 1 September 2025 advertising on this platform has been prohibited. the case is kept as project history and is not an offer of Instagram advertising services.
FAQ
FAQ.
Yes, we offer full-cycle social media promotion: strategy, content creation, targeted advertising and results analytics.
We give you access to trello/asana where you can see every stage of the work. We also hold regular calls and send progress reports.
Yes, we work with staged payments. You pay for each completed stage according to the approved plan.
Timing depends on the project's complexity. On average a website takes 2 to 6 weeks. We always give exact deadlines before the work starts.
We can work with your content or offer our copywriters to create unique texts and select images.
The price is made up of the scope of work, functionality complexity, design and additional services (content, CRM integration, etc.). We provide a detailed estimate broken down by stages.
With an audit: we study the business, the audience and the goals and shape a clear strategy. Then we fix the terms in a contract, agree on the details and start. Results are shown in numbers, and we build the project's growth on them.
You can leave a request at any time — our operators will call you back within a day. The office works on weekdays from 10:00 to 19:00 moscow time.
Still have questions? We may already know the answer
WE'LL GET BACK TO YOU WITHIN ONE BUSINESS DAY
GOT A TASK?
Ready to grow?
Leave a request and our managers will get back to you within one business day