Conversion 4 times higher.

Starting point

This is the story of a major market player and the leader in Russian tachography in Moscow and the Moscow region — “Tachoban” LLC. The company works with road transport businesses in freight and passenger transport, with fleet owners and with companies that provide special-purpose vehicles. They sell, repair and install tachographs, and also provide vehicle monitoring systems, driver cards and training for specialists in these fields.

This is the story of a major market player and the leader in Russian tachography in Moscow and the Moscow region — “Tachoban” LLC. The company works with road transport businesses in freight and passenger transport, with fleet owners and with companies that provide special-purpose vehicles. They sell, repair and install tachographs, and also provide vehicle monitoring systems, driver cards and training for specialists in these fields.

This is the story of a major market player and the leader in Russian tachography in Moscow and the Moscow region — “Tachoban” LLC. The company works with road transport businesses in freight and passenger transport, with fleet owners and with companies that provide special-purpose vehicles. They sell, repair and install tachographs, and also provide vehicle monitoring systems, driver cards and training for specialists in these fields.

The client had landing pages for each of the company's lines of business, but they weren't delivering the desired result.

The task

Create landing pages with a conversion rate at least 2 times higher than the existing sites.

Create landing pages with a conversion rate at least 2 times higher than the existing sites.

Create landing pages with a conversion rate at least 2 times higher than the existing sites.

What was done

From the very start I worked directly with the company's commercial director, who is also its co-founder.

From the very start I worked directly with the company's commercial director, who is also its co-founder.

From the very start I worked directly with the company's commercial director, who is also its co-founder.

We started with the landing page for tachograph sales.

First of all, I researched the target audience and identified the key psychological triggers that influence the purchase decision. Triggers can differ greatly between audience segments. It's important to offer each segment exactly what it's looking for, otherwise all the effort put into building and promoting the site will be wasted.

I analysed the product and agreed the USP and lead-capture forms for the landing page.

Next I created the structure, design and copy for the future site.

Once the site was ready, I moved on to the next landing page — driver cards.

The results from the first site didn't take long. The conversion rate of my landing page was 4 times higher than on all the client's previous sites.

The advertising campaign continued, and conversion rates stayed consistently high — 8-12%.

Next I set about creating 3 more landing pages: for vehicle monitoring, for tachograph sales (this time highly specialised ones, for buses and minibuses) and for staff training under Ministry of Transport Order No. 287.

Here are the first screens of the landing pages, scroll through the carousel:

The client wanted to relaunch his own tachograph sales landing page to compare results. I changed only the design on the old site, and conversion rose from 2% to 5%.

My landing page performed better thanks to more considered copy and structure, showing 9% conversion.

Results

The number of closed deals grew by 20%

The number of closed deals grew by 20%

Website conversion increased 4 times and reached 8-12%

Lead quality improved thanks to a higher level of trust on the site.

As a result of the work, the client was getting leads only from my landing pages, and also began reworking the main website using the landing pages as a model.

For packaging and building systematic marketing, get in touch with epic name. or message our VK community. You can leave a request or ask questions there.