DEMURYA
CASE /19 · WOMEN'S KNITWEAR
46 leads at ₽317 each.
I was approached by the owner of the women's sweater brand Demurya. The product was already being sold through the Wildberries online marketplace, but sales were low. I proposed building a landing page and setting up search advertising.
A REAL CASE STUDY BROKEN DOWN FROM BRIEF TO RESULT. WE SHOW HOW WE WORK AND WHAT RESULTS WE ACHIEVE
PROJECT TEAM
AlexanderPAID SEARCH SPECIALIST
MaximMARKETER / PAID SOCIAL
AngelinaPROJECT MANAGER
CLIENT
NICHE
WHAT WE DID
RESULT
Background
I was approached by the owner of the women's sweater brand Demurya. The product was already being sold through the Wildberries online marketplace, but sales were low. I proposed building a landing page and setting up search advertising.
I was approached by the owner of the women's sweater brand Demurya. The product was already being sold through the Wildberries online marketplace, but sales were low. I proposed building a landing page and setting up search advertising.
I was approached by the owner of the women's sweater brand Demurya. The product was already being sold through the Wildberries online marketplace, but sales were low. I proposed building a landing page and setting up search advertising.
The difficulty was that on Wildberries the sweaters were sold cheaper, with free delivery and better-organised logistics. The client was sorting out delivery as they went along, and on top of that the managers could not promptly close the leads coming in.
The task
Increase sweater sales through a new channel.
Increase sweater sales through a new channel.
What was done
During the marketing research I identified one of the brand's “flagship” products — chunky-knit wool sweaters.
During the marketing research I identified one of the brand's “flagship” products — chunky-knit wool sweaters.
During the marketing research I identified one of the brand's “flagship” products — chunky-knit wool sweaters.
I built a one-page website to sell the “flagship” product. The site design was changed three times; the screenshot shows the latest version.
I set up and launched an advertising campaign in Yandex Direct.
First screen of the landing page
Since I already had experience working in this niche, the results of the ad campaign were not long in coming.
The first leads came in the day after launch.
Feedback from the client's sales team matters to me. There were no problems with the leads, because the landing page featured only one product with the price shown. So the leads came from qualified customers.
Results
Over 30 days:
Over 30 days:
Leads — 46
Cost per lead — ₽317
Average order value — ₽4,000
My work paid for itself in 3 days.
Incidentally, very soon afterwards the client came back to me asking for help attracting leads to sell the same sweaters, but wholesale. You can read that case here.
For brand packaging and building systematic marketing, contact epic name. or message our VK community. There you can leave a request or ask questions.
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