75 leads at ₽194 each.

Background

The owner of the women's knitwear brand Demurya continued working with me after successful retail sales of the jumpers — you can read more about that here. This time the task was to grow wholesale sales.

The owner of the women's knitwear brand Demurya continued working with me after successful retail sales of the jumpers — you can read more about that here. This time the task was to grow wholesale sales.

The owner of the women's knitwear brand Demurya continued working with me after successful retail sales of the jumpers — you can read more about that here. This time the task was to grow wholesale sales.

Objective

Launch wholesale sales of women's jumpers.

Launch wholesale sales of women's jumpers.

What we did

I started with market research. In wholesale and retail, the interests of the target audience differ radically. For example, for a prospective customer buying a jumper for themselves, the deciding factors are the model, comfort, colour, size, material, price and delivery terms. For wholesale buyers, what matters is how much demand there is for the product, the minimum order value and how quickly they reach net profit.

I started with market research. In wholesale and retail, the interests of the target audience differ radically. For example, for a prospective customer buying a jumper for themselves, the deciding factors are the model, comfort, colour, size, material, price and delivery terms. For wholesale buyers, what matters is how much demand there is for the product, the minimum order value and how quickly they reach net profit.

I started with market research. In wholesale and retail, the interests of the target audience differ radically. For example, for a prospective customer buying a jumper for themselves, the deciding factors are the model, comfort, colour, size, material, price and delivery terms. For wholesale buyers, what matters is how much demand there is for the product, the minimum order value and how quickly they reach net profit.

I put together a partnership package for the client that beat the competition by a wide margin.

Then everything as usual: I built a one-page website and set up contextual advertising on targeted search queries.

The leads came in straight away.

While testing the site, I noticed that in wholesale, customers want to get a sample of the product before ordering a batch. I proposed a new process for working with wholesalers to the client and made changes to the landing page.

Within 4 days things settled down, and the client closed several deals at once.

Results:

In 30 days:

In 30 days:

Leads — 75

Cost per lead — ₽194

Average order value — ₽25,000

My work paid for itself in just 5 days.

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