A promo video for Vita Group.

Background

Vita Group makes paper packaging: kraft bags, corrugated boxes and wrapping paper. It has its own production in Moscow, and its clients range from cafés and shops to large companies. We had already made a brand book for Vita Group.

The scale of a factory is better seen once than described in a commercial proposal. So the next task was a promo video about the production: it is shown in sales and commercial proposals, on the website, at trade shows and on social media. Two versions were needed — for the Russian and for the international market.

We made the whole video: the script and storyboard, the shoot at the factory, editing, colour, graphics and the English version.

The video

Under two minutes — from a wide shot of the production hall to the final logo. The key facts about the factory are set as short titles right in the frame.

Script

The video follows the path of packaging — from the idea to shipment to the client. Each scene answers a question a large customer asks when choosing a manufacturer.

• Why it matters to the client. The first title: a paper bag is your brand in motion. Close-ups show bags and rolls printed with the brands the factory works for.
• Is there enough capacity. Wide shots of the hall and the title: a fully integrated production facility of 19,000 m².
• The whole cycle under one roof. The title “Design → Manufacturing → Storage” over the high-bay warehouse and a forklift between the racks, and later pallets being loaded into a truck.
• Print quality. The print shop and the title: 4 independent eight-colour printing lines.
• Volume. 29 automated production lines and a monthly output of 120M+ bags and 79M+ wrapping paper sheets.
• Can it be trusted. Certificates: FSC, ISO — certified to international standards.

The shoot

We filmed at a working factory: people are busy with their jobs and the lines are running — and that is exactly what gives the video a sense of real scale.

The video has three kinds of shots. Wide shots show the size of the hall and the warehouse. Close-ups show the paper, the printing and the mechanics of the lines: a roll running through the rollers, a bag being folded, finished products coming out in a neat stack. Overhead shots show the order on the floor: pallets being assembled and the aisles between the lines. The finished video is in 4K.

Editing and graphics

In the edit, wide shots alternate with details. We matched the colour across all scenes so that the hall, the warehouse and the print shop look like one production rather than a set of separate shoots.

The figures are not put on separate slides but built into the frame: a glowing grid lies on the factory floor, volume counters spin over working scenes, and the “Design → Manufacturing → Storage” arrows run between the warehouse racks. The viewer sees the figure and the production at the same time — and believes the figure more.

Russian version

The two versions are not just translated titles but separate cuts: a different order of scenes and wording of their own for each market.

Result

Vita Group now has a video that shows in under two minutes what takes a long time to explain in negotiations: scale, the full cycle, volumes and certificates.

• two versions — for the Russian and the international market;
• the video is used in sales and commercial proposals, on the website, at trade shows and on social media;
• the video is in 4K — short clips for social media can be cut from it.