CASE /34 · HOUSING DEVELOPER, KRASNODAR
Housing developer in Krasnodar.
A top property developer from Krasnodar. Several completed residential complexes behind them. They approached me for contextual advertising to promote their services.
A REAL CASE STUDY, FROM THE BRIEF TO THE RESULT: HOW WE WORK AND WHAT RESULTS WE DELIVER
PROJECT TEAM
AlexanderPAID SEARCH SPECIALIST
MaximMARKETER / PAID SOCIAL
AngelinaPROJECT MANAGER
NICHE
WHAT WE DID
RESULT
Background
A top property developer from Krasnodar. Several completed residential complexes behind them. They approached me for contextual advertising to promote their services.
A top property developer from Krasnodar. Several completed residential complexes behind them. They approached me for contextual advertising to promote their services.
A top property developer from Krasnodar. Several completed residential complexes behind them. They approached me for contextual advertising to promote their services.
Objective
Creating a steady flow of targeted leads for new-build apartments.
Creating a steady flow of targeted leads for new-build apartments.
Creating a steady flow of targeted leads for new-build apartments.
What was done
A highly competitive niche. Selling the service required a dialogue into which the customer had to be drawn on the site. During the dialogue, the potential customer's wishes were clarified and various apartment options were offered. They were then sent a selection of apartments matching their requests and invited to a viewing.
A highly competitive niche. Selling the service required a dialogue into which the customer had to be drawn on the site. During the dialogue, the potential customer's wishes were clarified and various apartment options were offered. They were then sent a selection of apartments matching their requests and invited to a viewing.
A highly competitive niche. Selling the service required a dialogue into which the customer had to be drawn on the site. During the dialogue, the potential customer's wishes were clarified and various apartment options were offered. They were then sent a selection of apartments matching their requests and invited to a viewing.
Landing page home screen
I collected the main queries for the advertising campaign along the lines of “buy an apartment in Krasnodar”, “...with finished interiors”, “...with a mortgage”, “...one-bedroom” and so on. I segmented the queries and launched the advertising campaign. The campaign ran for 2 months.
I did not use branded queries, because the developer was promoting its main website on branded queries, and that site could not be used.
There were not many enquiries, but most of them were highly targeted.
In this niche a cost per lead of around ₽6,000 is considered normal. I managed to bring the cost per lead down to ₽952 on average.
Result
Struggling with lead generation and marketing, or feel it could be done better?
Struggling with lead generation and marketing, or feel it could be done better?
In 60 days:
Leads — 63
Cost per lead — ₽952
Average ticket — ₽2.4 million
Struggling with lead generation and marketing, or feel it could be done better?
For packaging your offer and building systematic marketing, contact epic name. or message our VK community. There you can leave a request or ask questions.
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FAQ
FAQ.
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