ROI above 1000%.

Starting point

Vladimir Kondrashov, owner of the web studio “UP Promo” (Yekaterinburg), approached me for the second time, as we already had a successful track record of working together. I had been bringing in clients for his personal seo website promotion training.

Vladimir Kondrashov, owner of the web studio “UP Promo” (Yekaterinburg), approached me for the second time, as we already had a successful track record of working together. I had been bringing in clients for his personal seo website promotion training.

Vladimir Kondrashov, owner of the web studio “UP Promo” (Yekaterinburg), approached me for the second time, as we already had a successful track record of working together. I had been bringing in clients for his personal seo website promotion training.

This time the task was harder: to increase sales of seo website promotion services online. The target audience — business owners and decision-makers in medium-sized and large companies.

What was done

I analysed the market and realised that, given the intense competition in the internet marketing niche, a free “first step” (lead magnet) BEFORE the service itself would work effectively.

I analysed the market and realised that, given the intense competition in the internet marketing niche, a free “first step” (lead magnet) BEFORE the service itself would work effectively.

I analysed the market and realised that, given the intense competition in the internet marketing niche, a free “first step” (lead magnet) BEFORE the service itself would work effectively.

The “first step” was a free website audit carried out by genuinely high-level specialists. No special software was used — the work was done by hand. According to the owner of the web studio, the audit was effective, but a deal could only be closed at a face-to-face meeting. This complicated the ad setup because of the specifics of the seo market in Yekaterinburg.

The second landing page presented the seo promotion services.

Home page of the seo website promotion landing page

After that I set up and launched an advertising campaign in Yandex Direct.

The first enquiries came in immediately after launch, and for both sites.

All that was left for me was to optimise the ad campaigns: compare the statistics, run the standard reports, track the conversion rate and keep monitoring ad spend daily.

As soon as the metrics levelled out, the client increased the budget, and I waited for feedback on the enquiries from the web studio's sales team.

8 out of 10 enquiries were qualified, so the project fully paid for itself 5 days after the ad campaign launched.

Results:

In 30 days:

Enquiries — 39

Cost per enquiry (excluding calls) — ₽384

Average order value — ₽50,000

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