A quantum leap.

Now for the final statistics

7,150 leads for high-margin dental services in Moscow.

7,150 leads for high-margin dental services in Moscow.

We have been filling the clinic with new patients since the day it opened. In the first month after launch we reached a turnover of ₽12,000,000 and have kept it at no less than ₽10,000,000 every month for almost a year now.

— cost per goal is the cost of one enquiry from a potential patient (a call or a form on the website)

— the “Conversions” column is the number of enquiries for the service, in our case 7,150

Here are the statistics by service. The campaign names make it clear what's what

We also added targeted ads over the last 2 months. Here are the statistics:

259 dental enquiries from Instagram and Facebook

7. The overall result and outcome of the work:

BEFORE: Almost nothing :) The clinic was leased. Bundled with it came a website you couldn't look at without tears.

AFTER: By the end of the 1st month after launch we reached a turnover of ₽12 million and then no less than ₽10 million every month for almost a year.

From 01.03.20 to 08.06.21 (at the time of writing this case study) a total of 7,150 enquiries and calls for high-margin dental services in Moscow:

— 5,409 +122 for All-on-4/6

— 379 for All-on-4 across Russia

— 106 for basal implantation

— 832 for implants in Moscow

— 611 for prosthetics and dentures in Moscow

+ 259 for dental services from Facebook and Instagram

Once again, there will be no call to action along the lines of “Want the same? Call or message us right now and we'll keep you supplied with leads”

A result like this takes serious work. A failure at any level — and the results will be nothing like what you can achieve with comprehensive strategic marketing.

How we work is described not only in this case study but also in the “Dental Moscow” case study.

And you can talk to us about this kind of work. For packaging and building systematic marketing, get in touch with epic name. or message our VK community. You can leave a request or ask questions there.

As with “Dental Moscow” (and indeed almost all our partners and clients), we are still working together to this day. Perhaps that will change some day, but as I write this case study we are jointly preparing a global strategy for launching a large medical centre.

We have also opened — and already closed — 1 more clinic, because things don't always go this well. I'll write about that too, an anti-case study, so to speak. You need to learn from the problems not only of the planes that fly well, but also of the ones that crashed.

The clinic owners kindly agreed to give a short interview and wrote a letter of thanks:

P.S. Yes, we know the letter of thanks and the video testimonial came out a little blurry. But put yourself in the owner's shoes: how often do you take part in recording video testimonials? And how often do you write letters of thanks? ;)

You can view all the landing pages here. If any of the links doesn't work, message us and we'll give you another. The landing pages were built and fixed a long time ago:

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