Leads for a developer.

Starting point

The client's business is selling leads in huge volumes to large property developers. He came to me by word of mouth with a serious brief in the property development sector.

The client's business is selling leads in huge volumes to large property developers. He came to me by word of mouth with a serious brief in the property development sector.

The client's business is selling leads in huge volumes to large property developers. He came to me by word of mouth with a serious brief in the property development sector.

The task

Create a landing page for a developer presenting the residential complex itself, with the option of turning it into a template for other residential complexes later on.

Create a landing page for a developer presenting the residential complex itself, with the option of turning it into a template for other residential complexes later on.

Create a landing page for a developer presenting the residential complex itself, with the option of turning it into a template for other residential complexes later on.

What was done

I studied the competitors' offers and the volume, nature and seasonality of demand in this niche, carried out a detailed analysis of the target audience and worked through the product map.

I studied the competitors' offers and the volume, nature and seasonality of demand in this niche, carried out a detailed analysis of the target audience and worked through the product map.

I studied the competitors' offers and the volume, nature and seasonality of demand in this niche, carried out a detailed analysis of the target audience and worked through the product map.

I then developed a prototype for a one-page website and sent it for approval. Approval took 4 days. This prototype (and the landing page built on it) subsequently became the template for 7 more, as the client had asked.

After the landing page for the SREDA residential complex was approved and built, I launched the advertising. Then the client got in touch with me and reported a conversion rate that exceeded expectations by 4 times!

In addition, the client ordered a one-page car sourcing website from me for the company AutoSpot.

During the advertising campaign the client made a lot of changes to the landing pages.

Some of the changes had to be implemented under pressure from the client, but I warned him that the cost per lead might rise. And that is exactly what happened. Leads started to cost more.

I suggested removing the client's changes from the landing pages. He agreed, and within 3 days the cost per lead was back to normal.

Result

For packaging your offer and building systematic marketing, get in touch with epic name. or message our VK community. There you can leave an enquiry or ask questions.

For packaging your offer and building systematic marketing, get in touch with epic name. or message our VK community. There you can leave an enquiry or ask questions.

Developed:

8 websites for residential complexes

1 car sourcing website

Average cost per lead — 4 times cheaper than the market average.

For packaging your offer and building systematic marketing, get in touch with epic name. or message our VK community. There you can leave an enquiry or ask questions.