Car sourcing: leads at ₽718.

Starting point

The client is an employee of a company for which I built a website and set up an advertising campaign for crane truck hire. Here you can read the detailed case study.

The client is an employee of a company for which I built a website and set up an advertising campaign for crane truck hire. Here you can read the detailed case study.

The client is an employee of a company for which I built a website and set up an advertising campaign for crane truck hire. Here you can read the detailed case study.

A start-up offering car sourcing and on-site vehicle inspection in Moscow and the Moscow Region.

The task

Attract clients online.

Attract clients online.

What was done

I analysed the situation in the niche, the competitors and the target audience.

I analysed the situation in the niche, the competitors and the target audience.

The automotive sector is highly competitive, and the cost per lead is correspondingly high. At the same time there is one common weakness — in most cases representatives of car sourcing companies do not know how to communicate tactfully with clients. You can have an excellent website and well-configured advertising, but the leads simply “leak away” because of basic disrespect in dealing with clients.

And traffic from paid search is people who are choosing. They do not care how great your company is. They have money, and they are asking for help because there is a high risk of buying a heap of problems instead of a car. That is why the question of client trust in the car sourcing niche is acute and comes first.

I built a one-page website, set out the benefits of the car sourcing service and the problems that can catch you out if you buy on your own.

I set up advertising campaigns in Yandex Direct and Google Ads.

Enquiries came in daily, but the conversion rate into deals was low.

I listened to the call recordings and found that the client did not know how to sell his services. This is a problem for most start-ups.

I gave recommendations on how to improve the deal close rate. The client is happy with my work. I attach a testimonial about our collaboration.

For packaging your offer and building systematic marketing, get in touch with epic name. or message our VK community. There you can leave an enquiry or ask questions.