Marketing brings in money.

What the client wanted

The company owner understood that bringing in more clients meant switching on online promotion. When we started on the project, the client had nothing but a new landing page on the 1C-Bitrix CMS.

What work did we carry out for the client?

Website development

As part of improving the client's website, we carried out extensive work to refine the existing landing page and expand its functionality. We added a third banner to the first block to make it more informative. We designed and implemented new blocks: information about corrugated boxes, lead-capture forms, product certification details, logos of major clients, and a full footer with all the necessary contacts.

The site was extended with new pages such as “Our products”, “Advantages”, “Delivery” and “News”. We also added fully populated product pages with product visualisations for user convenience.

We added a third banner:

We added new blocks to the landing page that was live at the time:

1. Information about corrugated boxes:

2. Added new lead-capture forms:

3. Information about certification:

4. Logos of major clients:

As part of the site expansion we created the following pages:

Our products

Advantages

Delivery

News

Expanding the site by adding product pages.

Visualisation example:

Brand image work

To raise the profile of the client's company, we developed a comprehensive strategy for building a positive image of the company online.

We started by compiling a semantic core for promotion, which helped us better understand what the audience was searching for. We analysed the top 20 results in Yandex and Google to identify the best directions for improving brand recognition online.

To boost recognition further, the company was registered on key platforms including Yandex Zen, 2GIS, Flamp, Zoon and Yell, which increased trust among potential clients.

Based on the data gathered, we chose a strategy of creating and strengthening a positive image. To increase the company's visibility and demonstrate its expertise, we launched a corporate blog with regular news and articles on the client's subject area.

This helped increase engagement with the target audience. As a result, we brought the new information resources into the top 10 of the search engines, which significantly improved brand visibility and increased client trust.

• 2gis.ru
• moscow.flamp.ru
• zoon.ru
• yell.ru

Promoting the Avito account

To increase sales through Avito, we carried out comprehensive work on optimising and promoting VITA GROUP products on the platform. We started by preparing the account: set up the profile, selected and activated a suitable tariff plan, and enabled delivery for customer convenience. Next, all listings were brought to a uniform format, unique texts were written and a semantic core was compiled for effective targeting. After publishing 50 listings, we tested different categories to find the best placements and increase reach. We regularly updated and renewed the listings to maintain activity and improve visibility.

Listing examples:

Conversions on Avito (using September 2024 as an example — up to the point this case study was compiled):

View dynamics on Avito:

Promoting the products in Yandex Direct

The launch of advertising campaigns in Yandex Direct for VITA GROUP turned out to be challenging. Early on there was a significant volume of spam, and it was hard to find effective combinations to increase conversions. In the first two months we focused on testing different strategies, optimising the campaigns and adjusting the landing pages, which allowed us to identify best practices and improve traffic quality.

After that the campaigns began to perform more effectively: the cost per lead, which initially reached ₽7,500, was brought down substantially to ₽3,000 and below. This was made possible by regular analysis of results and the necessary changes to the ads and landing pages. We then continued to optimise in order to achieve an even lower customer acquisition cost and increase overall sales.

Other work within the promotion

To make sales more effective, we developed a professional turnkey presentation for VITA GROUP that clearly demonstrates the advantages of the company and its products. The presentation was tailored to the needs of the target audience and given a modern design.

We also created an editable commercial proposal that the company's staff can easily adapt to client requests. This tool sped up the preparation of individual proposals and improved engagement with potential customers, which in turn helped conversions grow.

What results did we get in the end? In money, leads, clients and so on.

Two months into the contextual advertising work we reached a cost per lead of ₽3,892, and a month later the cost per lead was ₽2,383. The average cost per lead since we started working with the Avito channel was ₽2,100.

By the second or third month of work, the client had already closed a number of deals worth more than ₽2 million in total. Moreover, all the deals are recurring and involve a subscription fee.

We're attaching the client's letter of thanks and getting back to work!